TABLE OF CONTENTSWhy is Letterbox Marketing Important and How Can You Ensure Its Success?There are two things that marketers in all industry verticals always find challenging. One is finding new potential customers for their business, and the other is engaging with a cold lead. What if we told you that both these problems have a simple solution? Yes, by using a letterbox marketing campaign, you can tip the scale of the existing balance and get noticed by your target audience. Not sure what is letterbox advertising or how it can help your business? Well, you need not worry about that because we will give you the answer to that question as you read on. What is Letterbox Advertising?A letterbox or mailbox is used in private residences or businesses to receive incoming mail. Letterbox advertising involves delivering printed marketing materials such as flyers and brochures by dropping them in the letterbox. However, it is not the same as direct mail advertising because it does not require you to have a highly targeted mailing list. Your marketing materials do not require an address at all. But that’s not even the best part! It is significantly cheaper to send this type of marketing mailer. Furthermore, Royal Mail offers a unique postal service called Royal Mail Door to Door service, which lets your business quickly implement letterbox advertising. We even have a detailed article on how you can use the Door to Door service efficiently for your business.
Also Read: Door to Door Mail Delivery Service
Why Is Direct Letterbox Marketing So Effective?Some of you might think Royal Mail Door to Door service is an outdated way of marketing your products and services. And you wouldn’t be wrong to some extent. But, in actuality, you overlook many aspects when you say offline marketing methods like letterbox advertising are outdated. For instance, the digital marketing spectrum has become so mainstream that it is practically impossible for a new player to get noticed. Offline marketing, on the other hand, is less competitive. Furthermore, it is not so easy to ignore, like how you can leave a text or email unread forever. Here are some of the reasons why direct letterbox marketing is so effective for marketing your products or services: They Are More Personal:The feasible nature of mailers makes it more personal than seeing your marketing message on a screen. You can use the demographic trend to offer relevant marketing content to the target. Using a smaller demographic or area can run even more personalised marketing campaigns. Targeting Based On Demographics and Cold Lead:As we mentioned above, when sending unaddressed marketing mailers, you can target audiences based on their demographics. But, more importantly, you can use letterbox marketing to target your cold leads, and there aren’t many effective marketing strategies that can do this. They Offer No Distractions:The thing with online marketing campaigns, especially on mobile devices, is that the audience gets easily distracted. No notifications pop up on a printed flyer that could take the recipient’s attention away. How to Ensure The Success of Your Letterbox Marketing Campaigns?You can take several steps to ensure that your letterbox marketing campaigns are successful. Below we discuss some of these steps and how they can help your marketing efforts harness the desired results. 1. Keep Your Marketing Material SimpleSimplicity goes a long way in Door to Door marketing materials like flyers. You can follow a rule of thumb to ensure the marketing material remains simple: pick a clear objective and stick to it. Never have cluttered information in your marketing material. However, you can use bold colours, compelling headlines, and aesthetic images to grab the audience’s attention. 2. Highlight The Benefits of Your Product/ServiceYour marketing material should highlight the significant benefits of the product or service you want to sell. Make sure you don’t mistake the benefits with the features of the product or service you are selling. A good letterbox marketing campaign focuses on the customer’s benefits rather than the product/service features. 3. Use Quality ContentQuality content implies that your marketing message should be powerful enough to grab the prospective customer’s attention. But, merely grabbing the prospect’s attention is not enough. The content must be engaging, maintain a consistent flow, and ultimately generate the desired response from the candidate. 4. Ensure An Attractive CTACTA or Call-To-Action is a crucial part of direct letterbox marketing. Simply showcasing your contact details is not enough to make a great CTA. Ideally, it would be best if you offered discount coupons or some other incentive to the prospect to encourage them to take action. 5. Be Consistent In Your Marketing EffortsThe one thing that separates a good marketer from the average and below-average ones is consistency. The chances are that your first letterbox marketing campaign will not yield the desired results. Some marketers may give up and move to a different marketing strategy. But, an experienced marketer will know better and use multiple correspondences to get a response from the target audience. 6. Target Your Most Promising Leads/ProspectsSuppose you are an insurance service provider and already have a list of promising leads for your business. In that case, it might be a good idea to pitch them with a flyer or similar marketing materials. Why? Because it reinforces your brand in their minds. Finally, when they are ready to purchase, they will automatically think of your company first. 7. Regularly Evaluate Your Letterbox Marketing CampaignLike every other marketing strategy, regular scrutiny is necessary to build a successful letterbox marketing campaign. Only then can you ensure a profitable ROI for your marketing efforts. You can also run AB testing to find the best offer, design, marketing message, etc., for your campaigns. 8. Ensure The Timing Is PerfectTiming of your letterbox marketing campaigns can often be a game-changer. You can increase your chance of success by understanding customer habits relevant to the product/service you are selling. Hence, you can ensure your campaign catches the audience’s attention and boosts customer engagements, leads, and sales. How to Use PostGrid to Improve Your Letterbox Marketing Campaigns?PostGrid is a direct mail automation tool that enables you to automate your entire direct mail process. It means you can conveniently execute letterbox marketing campaigns for your business without doing any manual work. You can simply set up your campaign using PostGrid and sit back while the system does all the job for you. As a result, you can save valuable time, energy, and resources on your offline marketing campaigns. Furthermore, PostGrid offers advanced personalisation capability if you want to run highly targeted direct mail campaigns. It means you can send personalised marketing materials to your existing and prospective customers with a button. ConclusionAs one of the most cost-effective ways to reach a broad audience, letterbox marketing is perfect for businesses of all sizes. It helps you save time and money with a simple marketing strategy. It even lets you target prospects based on their demographics and other influencing factors. Make your marketing efforts even more effective by using a direct mail automation system like PostGrid. You can print and deliver marketing materials to your target audience using a convenient software solution. You can even use features like geocoding to target your letterbox marketing campaigns. Hence, every business must consider using a tool like PostGrid to access the full potential of letterbox advertising. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Letterbox Advertising appeared first on PostGrid UK. Via https://www.postgrid.co.uk/letterbox-advertising/
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TABLE OF CONTENTSDirect Mail Guide for Successful CampaignsFor years marketers have depended on direct media as their most reliable sources for quality leads. Over the years, companies have employed numerous communication channels for their marketing campaigns. However, direct mail has remained a consistent marketing channel for various industry verticals. Indeed, direct mail marketing is not in its glory days anymore, as many companies abandoned it for digital marketing solutions. However, that is not necessarily a bad thing. Why? Because there is less competition in direct marketing. The only real problem now is that many marketers and business owners do not have a clue about direct mail communications. This article is precisely for such people who are unsure how to use direct mail marketing for their business. Here, we will discuss the basics of direct mail marketing, its pros, and its cons. Additionally, we explain why direct mail marketing is still relevant today and how you can get started on your campaign. So, if you are a newbie in direct marketing, this guide will help you learn all you need to know about implementing direct mail campaigns. What is Direct Mail?Direct mail marketing is a form of marketing strategy which involves sending a physical mailer to prospects or customers. The postal mailer can come in different types and sizes, including the following:
Direct mail is a marketing channel employed by B2B and B2C companies alike because of its high response rate. Pros and Cons Of Direct Mail Marketing
Why is Direct Mail Marketing Still Relevant?Direct mail marketing was once one of the most loved marketing channels. Marketers across all industry verticals relied on direct mail. Later on, businesses slowly shifted entirely to digital mediums for their marketing purposes. However, many businesses never stopped using direct mail as their primary marketing channel because of the marketing advantages. According to Niel Patel, a global marketing expert, direct mail offers a higher ROI than advanced marketing methods, including paid search and online display ads. But the high response rate is not the only reason direct mail marketing is an effective marketing channel. Here are a few advantages of direct mail marketing over other online marketing channels. Direct Mail Is An Interactive Way To Convey Your Marketing MessageAs you know, direct mail is one of the most interactive marketing channels you can find. It is feasible, unlike online marketing channels like email, social media posts, etc. In other words, the customer can hold and feel it in their hands before they decide whether or not to keep it. On the other hand, ignoring a marketing email or message is easy because they are not very interactive. There is no physical handling of your marketing message when interacting with an online or digital marketing channel. Furthermore, you can include a promotional offer or a discount coupon that requires action from the recipient. You can use these actions to boost traffic to your website or improve the sales of your brick-and-mortar store. The customer will most likely keep your postcard safely if the offer is relevant. Direct Mail Is More MemorableAll of us likely have some deep-rooted memory of receiving a postcard or letter from our loved ones. It was exciting for us to receive and open such mailers. Getting mailers generates a similar feeling inside the recipients, and they may even feel nostalgic. You can further enhance this effect on the customers by personalising the mailer. Using a handwritten note or signature can make your prospects feel special and form an emotional connection with your brand. As a result, your mailers and marketing message become more memorable. Direct Mail Enables You To Reach A Wider AudienceDirect mail has a significantly wider target audience than digital advertising in certain cases. For example, suppose your target audience does not frequent social media or regularly check their emails. In that case, direct mail is your best option. However, that does not mean that you can not simultaneously reach the target audience on offline and online platforms. Multi-channel marketing campaigns are often much more effective than independently using an offline or online marketing channel. Direct Mail Allows The Get Creative With Your Marketing CampaignsSome of you may think that direct mail marketing is boring and there is nothing special you can do with it. But, in reality, it allows marketers to get super creative with their marketing campaigns. The customer can touch and feel direct mailers. It enables marketers to experiment with their mailers in numerous ways. You can send 3D or pop-up cards to your customers, and you can include paper art or origami. Marketers can even use invisible ink for printing. Such direct mail communications make your mailer and your brand memorable. Corporate giants like IKEA, KFC, and more have already used similar creative approaches for their direct mail campaigns. There Is Less Competition In Direct Mail MarketingAnother huge advantage of direct mail as a marketing channel is low competition. The trend today is that companies belonging to all verticals are now scaling back on their physical marketing efforts. Digital marketing campaigns are easier to implement and measure. You can find the results of digital marketing campaigns much faster than direct mail campaigns. Furthermore, digital mediums are also popular for being environmentally friendly. As a result, the majority of the companies no longer use print media for marketing. Since fewer companies use direct mail as a marketing channel, it is easier for your brand to get noticed. It is also worth noting that most direct mail recipients at least skim through their mail before discarding the irrelevant ones. According to Royal Mail, “94% of mail is of advertising mail is either opened, read, sorted, put aside for later, filed, put on display or in the ‘usual place'” How To Get Started With Your Royal Mail Direct Mail Campaign?Royal Mail is the most cost-efficient direct mail service you can use to market a product or service in the UK. What you see below are a few simple steps for executing an effective direct mail campaign for your business through the Royal Mail. Step 1: Define The Objective For Your Direct Mail CampaignThe first thing you need to do to create an effective direct mail campaign is defining its objective. Get a clear idea of what you wish to accomplish through your campaign. Some of the most common marketing objectives are:
Defining your marketing goals makes it easier to develop a relevant marketing message that connects with your customers. However, make sure that the goal you set is realistic and achievable. The best approach is to check your business’s current insight or performance so you can decide on a practical marketing goal. Step 2: Understand Your Target AudienceAs with any other marketing strategy, the Royal Mail also requires understanding your target audience. Moreover, understanding your target audience in direct mail is vital because of the need for personalisation. Suppose you target the wrong audience for the direct mail campaign. In that case, you won’t get the desired results even if you offer the best service and the most attractive discount offer. The best way to understand your target audience is to ask yourself the following questions.
Answering these questions will help you create a comprehensive message centred on the customer instead of the product/service. It is an effective way to make the customers feel that the mailer is about them and their pain points. Step 3: Craft Your Marketing MessageAfter defining your objective and understanding the target audience, you can start working on your marketing message. The marketing message must convey the following things to the target audience:
Furthermore, you must ensure that the mailers are personalised even for a mass mail out. Personalising your marketing mailer increases the effectiveness of your message significantly. Additionally, marketers must also consider the form of direct mail they will use for their campaign, such as postcards, brochures, etc. The length and content of your message can vary dramatically depending on the form of direct mail you use. You can even consider combining different mailer formats. For example, you can first send a brochure to the customer and then follow it up with a postcard as a reminder. Step 4: Consider Integration WIth Other Marketing ChannelsDirect mail is no longer a traditional mode of marketing communication. It can now be equipped with full automation capabilities using advanced direct mail tools like PostGrid. Using marketing channels in combination with digital channels can enhance the effectiveness of your campaigns more than you might think. Consider including a QR Code in your mailer to direct your customers to your website or landing page. Multi-channel and omnichannel approaches are two of the most effective and advanced marketing methods marketers use today. ConclusionDirect mail is one of the best ways for businesses to reach out to their target audience and enhance their chance of getting a response. Even though traditional direct marketing has several downsides, you can rectify virtually all of them with a direct mail automation solution. PostGrid is one of the best direct mail software that enables businesses to automate their postal mail process fully. You can integrate PostGrid with your CRM software to personalise your mail with the click of a button. Furthermore, PostGrid can simplify your mass mail out with easy printing and delivery of your direct mail via Royal Mail. You can even use PostGrid’s address verification API to ensure the deliverability of your mails. The post Direct Mail Guide appeared first on PostGrid UK. Via https://www.postgrid.co.uk/direct-mail/ TABLE OF CONTENTSHow Does Door-to-Door Mail Delivery Work and What Are Its Benefits?Here’s an interesting fact for you- 83% of door drop items get opened, filed, or read by their recipients! We can’t deny that it is a highly compelling figure showing that direct mail marketing is still going strong. Thousands of marketers across the United Kingdom use door drop delivery as their top marketing strategy. They use it to target customers and prospects in specific areas and communicate with them personally. No other channel can work as well as direct mail marketing! The amount of emotional touch, nostalgic effect, and effectiveness that this channel offers are unbeatable! But, probably, you aren’t fully aware of door-to-door mail delivery. Well, you must know that it is a game-changer for your marketing mix! Today’s article will walk you through the basics of the door drop program and how you can benefit from it! Let’s dive in! What is Royal Mail Door Drop?Door drops go by many names, such as door-drop marketing, door-to-door distribution, etc. They are a high-volume offline marketing form that targets potential customers by sending them unaddressed direct mail items. Basically, you print and mail mass marketing materials, like flyers, postcards, and leaflets to specific localities. You can choose between different postcodes and neighbourhoods to target as per the requirements of your campaign or objectives. Royal Mail door-to-door campaigns enable you to reach out to nearly 30 million households in the country. The best part is that you don’t need to have their mailing addresses or names to mail them. Just create, print, and mail items to specific areas where you are likely to get the most prospects. For example, you can deliver flyers door to door to all the households on Regent Street as you are launching a new store in that area. Or, you may want to promote an upcoming offer to areas surrounding your business. What Are the Benefits of Door Drop Distribution?There are many benefits of using door drop campaigns, like better reach and increased visibility. Below, we cover some more benefits to help you understand the concept better: Low CostsDoor drop marketing plans are highly affordable and suitable for all types and sizes of companies. Since door drop items are unaddressed, you don’t pay extra to personalise anything. Plus, you no longer need to rent or purchase mailing lists. If you are working on a tight budget, all you need to do is choose a cost-effective direct mail format like postcards and get started with a small locality. Long-LastingDoor-to-door leaflet distribution helps you become a topic of discussion in households. On average, door drop items stay in homes for about 5.4 days. Thus, you get enough exposure to create brand recognition and increase awareness. Want to know more about leaflet marketing? Read here. Tap Into New MarketsA door drop delivery campaign is an excellent option for your brand if you want to explore new markets. You can practically select any locality across the country and target it as part of your campaign. It enables you to reach new prospects and generate fresh leads in your pipeline. Drive EngagementAs said in the beginning, 83% of door drop pieces are engaged by the recipients. Hence, it is safe to say that door-to-door delivery UK is the best way to grab your audience’s attention and drive more engagement. Things to Consider While Launching Door-to-Door Mail DeliveryMarketers must map out several things before launching a marketing program, and a door drop campaign is no different. Here are some crucial considerations to make while sending door-to-door mail items to prospects: What Are Your Campaign Goals?It is important to note your marketing motives before every door drop delivery campaign. Your goals may include:
Automated print and mail drop companies like PostGrid can help you conduct successful campaigns, fulfilling all your plans. Whom Do You Want to Target?A door-to-door campaign lets you choose from millions of localities that you can reach out to. Thus, select your target audience wisely based on your customer profile. PostGrid’s direct mail API lets you send mail drops to people that match your buyer persona. This way, you can optimise your campaigns and connect with relevant customers. When Should Your Campaign Be Scheduled?Ever thought of the right time to deliver your door drop pieces? If not, you must start thinking of your campaign timing now. Even the right message to the right person at the wrong time can negatively affect your delivery-to-the-door campaigns. Thus, consider your messaging and offers and plan on your schedule accordingly. If you want a customer to redeem an offer during the weekend, send your mail items by Friday. Similarly, you can send January mailings for promoting local gym memberships. Such impeccable timing can drive more responses than usual and help you get an improved ROI. Read more: How Can PostGrid Help Your Marketing Teams Succeed? Different Factors of Your Royal Mail Door-to-Door CampaignConducting a campaign needs you to undertake several steps like creating artwork, printing items, tracking responses, etc. We have discussed each of these factors below to help you out: DesignNaturally, the first thing you should work on is your mail format and design after you book a courier door-to-door UK service. Your items should look appealing and eye-catching. Also, they should motivate the recipients to look inside the envelope and read your message. Here are some tips that can allow you to design better door drop mail pieces:
PostGrid’s direct mail API offers tons of ready-to-use design templates to help you save on design costs. You can take your pick and customise them according to your likes and requirements. Here’s our template gallery for you to have a quick look! CopyDoor-to-door parcel delivery campaigns are effective due to their simplicity and cost-efficiency. But, you must focus on your messaging for your campaign to produce excellent results. We have compiled a copy checklist for you to follow and draft compelling messages:
Use Compelling Offers and CTAGenerally, offers and calls to action are part of your Royal Mail door drop copy. But, they are so crucial that we had to list them as another factor altogether. Your offer can either drive responses or lead to your campaign failure, so be careful with this part. You need something to spark interest among your audience and encourage them to respond. Offers like a 10% discount or buy 1 get 1 free can help increase conversion rates significantly. Also, remember to add an upfront CTA that can guide customers further. For example, add phrases, such as:
Tracking ModesYou need to add trackable features, like coupon codes, Quick Response codes, pURLs, etc., to measure the success of your domestic door-to-door delivery plans. These elements help you track every response and follow-up on time—increasing your door drop campaign’s conversion ratios. Also, they form a part of your CTA where you can ask your customers to do something in exchange for an offer. For example- scan the QR code below to get a 5% discount on your next purchase. TestingTesting your door-to-door flyer delivery strategies can help you determine your easy wins. You can find out the answers to significant questions, such as which offers do my prospects respond to the most? Or what type of direct mail format fetches more engagement? When you test your items, you get to know the finer details, like your audience’s preferences and needs. They help you design more relevant door drop items to produce better results. You can use several different KPIs to test your door-to-door delivery Edinburgh campaigns. Open rates, response ratios, and conversions are the most popular types of KPIs you can use to measure your campaign results. How Can PostGrid’s Direct Mail Services Assist You In Conducting Door Drop Distribution Campaigns?PostGrid’s direct mail services can help you create, print, and distribute door drops effortlessly. You don’t need to do anything manually or invest loads of time and money in a campaign. Simply integrate our print and mail API into your CRM and start launching door-to-door campaigns automatedly. Our delivery door-to-door service helps you target the right audience and increase your ROI. We can help you in the following ways:
To ConcludeDoor-to-door mail delivery is an excellent way to conduct mass marketing and connect with thousands of prospects in one go. Also, it is cost-effective, simple to launch, and result-bearing. However, you need to take care of a few things, like printing high-quality items and mailing them on time. If that is too much work for you, try PostGrid’s print and mail services. They can assist you from start to finish of your campaign and make your job a breeze. Interested in conducting a door drop delivery campaign? Read our e-books below to know more: Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Door to Door Mail Delivery appeared first on PostGrid UK. Via https://www.postgrid.co.uk/door-to-door-mail-delivery/ TABLE OF CONTENTS7 Retail Marketing Ideas to Attract More Prospects and Improve Your ROIStarting a retail store takes a lot of investment, time, and effort. And once you are ready, you need a solid retail marketing strategy to get customers to walk through your doors and purchase products. The UK retail industry already has over 300,000 businesses! A well-drafted marketing program that fits your brand’s goals and needs can help you stand out. Luckily, you have many marketing channels and tools at your disposal. But selecting the best platforms where you can find and engage with your target customers is vital. This blog explores what is retail marketing while discussing many ideas, examples, and use cases to get you started! Let us dive in! What Is a Retail Marketing Strategy, and How Is It Beneficial?Retail marketing comprises all the steps businesses take to invite customers to their stores and improve profitability. It is a marketing mix of the four Ps- product, price, place, and promotion! Retailers must focus on these aspects to repeatedly prompt customers to buy their products over time! Thus, a retail marketing strategy covers short-term and long-term goals and revenue! It helps you create brand awareness, push customers to choose your brand and retain them. In-store marketing tactics include layout, signage, window displays, posters, and more! Though this retail marketing strategy allows you to make the shopping experience memorable for customers, it poses a challenge. The challenge is to bring customers to your store! How will they know about what you sell? Do they have your store address? Why should they choose you over your competitors? Retail marketing answers these questions, allowing you to inform customers about your brand and give them an undeniable reason to visit you! More benefits include:
A thoughtful and effective retail marketing strategy allows businesses to push buyers ahead of their sales funnel and become brand promoters in the long run! You can draft a retail marketing strategy for your business and list the objectives. But it would be best to have adequate tools to bridge the gap between you and your customers. Direct mail is an excellent choice for retailers to connect with their buyer personas with tailored messages. They can draft relevant postcards, business letters, or other formats and ship them to a segmented address list! It allows them to speak 1:1 with the decision-makers without waiting for them to open an email or visit your social media pages. Which Channels to Use for a Retail Marketing Strategy?Retail marketing includes store-based, online, and offline marketing channels. You may create a marketing mix that best suits your needs and budget! A store-based retail marketing strategy is essential because almost all retailers optimise their stores to advertise products. They also instruct their floor staff to help customers find items and cross-sell simultaneously. When you treat your customers well and fulfil their expectations, there are high chances they will return. Also, they might spread the word to their family, friends, and neighbours, helping you get more footfall. You can include direct mail in this retail marketing strategy for higher results! For instance, you may print and mail marketing postcards to your prospects to grab their attention. Add an offer and prompt them to visit you—to spread visibility and grow sales! The good news is that you can combine mail marketing with other channels, like email, Google ads, and more! PostGrid’s direct mail API integrates with your favourite marketing tools, like Salesforce, Zapier, Hubspot, and others. Thus, you may conduct an integrated retail marketing strategy to reach more customers and boost your ROI! At PostGrid, we discuss with many clients- What is retail marketing and how to start without investing a lot of time and money? Our long-term client, a leading electronics retailer, discussed this question with us a year ago. They were already using word-of-mouth publicity with emails to get buyers to their offline stores. But they needed to add a personal touch and personalisation, making an offline retail marketing strategy essential. It is when they started using our direct mail services to establish emotional bonds and leave an everlasting impression on their audience. How Can Direct Mail Change The Retail Marketing Landscape?Direct mail has been around for a long time! But more businesses are recognising its benefits recently as a way to break through the digital clutter. Marketing mail produces a £14 ROI on every £1 you spend! Also, 60% of direct mail recipients open their mailers, and 40% read the message. These direct mail statistics highlight how mailing can add value to your retail marketing strategy and help you directly contact your prospects! Online-only retailers can gain their audience’s trust by sending an offline message. It helps tell people you are a legitimate business serving a huge customer base! Offline stores can add direct mail to their retail marketing strategy to send coupons, promo cards, postcards, and other items. They can ask customers to carry the mailer to the store for a discount. This retail marketing strategy is one of the best ways to convince people to visit your store, drive sales, and improve brand awareness—all in one! PostGrid’s direct mail services break down common traditional mailing myths! Myth: Using direct mail for your retail marketing strategy is expensive. Fact: Our pricing plans help companies send mailers affordably in the UK and worldwide. Myth: Businesses cannot track direct mail. Fact: We help businesses track their retail marketing strategy results with custom QR codes, links, and coupon codes. They can also see their campaign progress in real-time. Myth: You may need weeks or months to plan a direct mail campaign. Fact: PostGrid offers industry-best SLAs to launch a mailing campaign on your behalf whenever required! We can go on and on about how direct mail is now affordable, speedy, and result-driving! Initially, our client was sceptical about sending mailers under their retail marketing strategy because they believed it didn’t produce any results. But they wanted to give it a try! Their first campaign generated a 22% response rate with over 10% conversions. It was a massive hit in driving sales and helped them gain more social media followers, proving direct mail is not dead. Click here to contact us for more information on how we help businesses send effective mailers. Top 7 Direct Mail Ideas for Your Retail Marketing Strategy’s SuccessYou can print and mail items to prospects and customers during every stage of their buying journeys. Understanding and fulfilling their needs at the correct time helps you create relevance and authority. Here are the top seven ideas for your retail marketing strategy: Introduce Your Business.Most prospects are not sure of your company at the top of the sales funnel! They need clarification about who you are and which products you sell. You can use your retail marketing strategy to connect with them at this stage and create brand awareness. It lets you list their problems or needs and inform them about your solutions! Retailers can send an introductory business letter. Address the reader by their first name and use a format yet friendly tone. It helps break the ice and start a conversation! Guarantee responses for your retail marketing strategy by adding compelling offers. Even a tiny 5% discount announcement enables retailers to get new customers to their stores. Create Personal Connections With Marketing Postcards.Send custom postcards to your audience to evoke nostalgia and establish emotional bonds. Use a short and sweet message that resonates with them and motivates readers to complete the CTA. It is the best retail marketing strategy that works at all stages of the advertising and selling processes. Here are some examples:
PostGrid’s direct mail API lets you send eye-catching postcards for your retail marketing strategy on every customer milestone. You may use our pre-built templates to create your postcards within minutes. Our automated direct mail solutions assist you throughout the campaign, saving you time, effort, and money! Redirect Customers to Your Online Stores.Linking your offline retail marketing strategy with online channels allows you to
It helps you increase the number of touchpoints, enabling customers to engage with you on a platform they choose. For example, you can initiate a multi-channel retail marketing strategy with direct mail and email. Send your marketing emails after recipients get your customised direct mail item! Please use the same headings, offers, and CTAs to help readers remember you and respond! Send Triggered Mail to Build Relevance.Triggered mailings for a retail marketing strategy are impactful because you can grab opportunities and send relevant mail pieces. For instance, you may send a well-curated mail item to all prospects who
Improve your retail marketing strategy’s response rate by connecting with customers when your brand is fresh on their minds. It increases your chances of converting prospects and generating repeat business. Your existing customers also appreciate triggered mailings at ideal times, like their first-year anniversaries or when their subscriptions are about to expire. Use the Ideal Direct Mail FormatBusinesses can use several direct mail types for their retail marketing strategy according to their campaign’s purpose and message. Short messages only need a small space, making postcards an apt choice. And you can use letters to explain your products in more detail. Aside from the space, many factors decide which format to use for your retail marketing strategy, like
For example, you can print and mail educational newsletters to prospects who are yet to acquaint with your brand. It allows them to read up about your product range, paving the way to creating more conversions! Postcards are your best choice if you are still determining which mailer type to use! They are personal, memorable, and effective! Also, they cost less, keeping your retail marketing strategy prices in control. Letters are ideal for interacting with a more educated audience that knows about your company and is in the decision-making phase. Create a Response MechanismIt is vital to add trackable features to your mailers to guide prospects about what to do next! Try including QR codes, links, coupon codes, or custom contact numbers to tie responses to your retail marketing strategy and measure results. PostGrid simplifies adding these features to your mail items without extra effort. And you can view the campaign insights through your dashboard. Engage Old and Existing CustomersYour retail marketing strategy must pay equal attention to existing customers and prospects. Generating repeat business from existing customers is more straightforward than acquiring new leads. Sending timely mail items to them helps turn them into loyal buyers and brand promoters over time! Use your retail marketing strategy to appreciate people who purchase from you often and make them feel special. You may send a handwritten note inside a custom envelope they can store and cherish forever. These small steps enable you to create a valuable network. Hence, if you introduce a new product line or participate in a trade show, you already have customers, attendees, and brand ambassadors to support you! Direct Mail Use Cases for Your Retail Marketing StrategyYou can print and ship direct mailers in many ways to improve engagement and bring your audience closer to your brand. Here are the use cases you can refer to for your campaigns: Cross-Selling or Upselling OffersTarget high-ticket customers with personalised and cross-category promotions. It helps you keep in touch and motivate them to buy more items from your store. You can use a customer-centric retail marketing strategy to consider their preferences and draft relevant offers. Cross-sell and upsell campaigns allow you to produce recurring business from your existing customer base. It is the highest revenue source for all retailers and lets retailers cultivate brand loyalty. Our client wanted to do something similar for their upcoming campaigns. They had already converted thousands of customers and decided to cross-sell other items. PostGrid allowed them to print and mail square-shaped postcards with high-resolution graphics to do something unique. These postcards for their retail marketing strategy performed very well, with many recipients sharing pictures on social media! ReactivationYou can use your customer base to learn who hasn’t purchased from you in a specific period, say six months. Then, you may launch a reactivation retail marketing strategy to promote discounted rates and win your customers back! Web TargetingRetailers can integrate our print and mail API into their website to launch web targeting campaigns. Send custom mailers to website visitors, shoppers, and customers who abandon shopping carts. You may also use your retail marketing strategy to get back to prospects who fill out the contact form. Replying with a mail item makes an excellent first impression and helps you convert potential customers faster! Location TargetingAdvertise offers and products to everyone within a radius of your store’s location. Send personalised mailers to create an impact and encourage readers to visit you. Location-based marketing is the best retail marketing strategy to target people living closest to your store. PostGrid allows you to send Royal Mail door-too-door items. This campaign lets you ship your marketing mailers to every household in specific postcodes or neighbourhoods. Latest Edition OffersContacting your customers to announce your latest offers is another retail marketing strategy to help you grow! It allows you to create more conversion opportunities and increase sales. Examples of Global Retail Brands Using Direct MailMany worldwide brands use direct mail for their retail marketing strategy to connect with their target audience. Here is an example of IKEA and how it incorporated traditional mailing: It is a Swedish company selling homewares and furniture. IKEA has often integrated direct mail with its online marketing channels to get successful results. This company sends mailers with multiple discounts, promotions, and offers to raise awareness and encourage people to buy their products. Though its digital marketing plans perform well, this company generates more results with direct mailing. Hence, many people have noticed IKEA using traditional channels more often for their retail marketing strategy and other purposes. IKEA also sent magazine-style catalogues featuring its products in an appealing and attention-grabbing manner! PostGrid works with many commercial printers that prepare several direct mail formats. They can assist you in sending catalogues to your targeted audience! Drop an email at [email protected] to discuss this further! More Details About Using PostGrid’s Direct Mail Services to Send Personalised and Targeted MailersPostGrid’s direct mail and address verification services enable you to prepare and ship mailers to the correct addresses. They assist you in fulfilling your retail marketing strategy goals and driving new and repeat business! Here is what our client shared with one of our account specialists during our recent monthly meeting-- “PostGrid helped our retail business to skyrocket its sales when we didn’t expect it to, with its incredible mailing solutions. More than a year ago, we didn’t understand how direct mail could be a valuable addition to your marketing efforts. Now, we send custom mail items monthly that significantly add to our revenue.” Below are our most helpful features that add value to our client’s business:
Sign up to learn more about sending automated direct mail under your retail marketing strategy with PostGrid! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post What Is Retail Marketing appeared first on PostGrid UK. Via https://www.postgrid.co.uk/what-is-retail-marketing/ TABLE OF CONTENTS10 Best Direct Mail Marketing Companies For Your BusinessDirect mail marketing campaigns are not easy! And, by the looks of it, you already know that since you are here looking for the best direct mail marketing companies. It is not hard to find direct mail companies for printing and delivering your marketing mailers. But, finding a direct mail service provider that needs to meet all your direct mail needs is a different story altogether. We have compiled a list of the best direct mail marketing companies along with their features and capabilities. Hence, if you have any confusion or questions about which direct mail company is best suited for your business, this article is for you. What is Direct Mail Marketing?Direct mail marketing involves sending physical correspondence such as letters, postcards, brochures, etc., to generate a desired response from the target audience. Before you pick the best direct mail company for your business, let’s discuss some basic direct mail marketing requirements. The basics of a direct mail marketing campaign are pretty simple, and all it needs are three things:
But, as we have already pointed out, these are just the basics you need for your direct mail marketing campaigns to succeed. Suppose you want to make a considerable difference to your ROI. In that case, you must consider using only the best direct mail companies for your business instead of going for the affordable option. Is Direct Mail Marketing Still Effective?Many marketers believe that direct mail marketing is among one of the most cost-effective ways to convey a brand message. However, most marketers and business owners are too focused on their digital marketing campaigns. They often fail to see the true potential of direct mail, let alone understand why they need a direct mail company to help them. Did you know that the response rate of direct mail increased by 43% in 2016? One of the top ten marketers listed by Forbes, Niel Patel, explains that direct mail marketing is now more effective than most digital marketing campaigns. You should also know that direct mail offers a higher ROI for your business than paid search and online display ads. In addition to this, the response rate of direct mail can get as high as 5%! We will not say that it is easy to get the maximum response from your direct mail campaigns. However, using the best direct mail marketing companies can help you. 10 Best Direct Mail Marketing CompaniesChoosing the right direct mail company for your business can make a huge difference in your efforts at direct mail ROI. But selecting a reliable direct mail service provider can be tricky. Finding one that perfectly fits your direct mail needs is ever more complex. You’re probably wondering how you can choose the best direct mail service provider for your business. Let us help you beat this dilemma by listing out the best direct mail companies you can choose for optimising your direct mail marketing efforts. 1. PostGridIf your business is looking for a unified system to meet all aspects of your direct mail needs, then PostGrid is your best choice. Companies in different verticals such as healthcare, finance, etc., hardly have enough time to manage their business operations. Now, imagine throwing complex and manual direct mail marketing into the mix. It would just drain time, money, and resources from the companies. PostGrid is a direct mail company that allows you to upload a design or template to print and deliver highly personalised marking mailers. Features and Capabilities
2. PsPrintPsPrint is a direct mail company that offers top-quality direct mail service at a budget-friendly price. Businesses can print various types of custom marketing mailers. Additionally, it uses a simple system that even a middle schooler can use to choose a direct mailer, upload a design, and attach a relevant mailing list. Features and Capabilities
3. Gunderson DirectGunderson Direct can be a good fit for businesses that feel more comfortable with an experienced direct mail company. The company has sent more than 1.5 billion mailers! A speciality of this direct mail provider is that they provide strategic partnerships for continually improving your marketing campaigns. Features and Capabilities
4. MailSharkMail Shark is one of the best direct mail marketing companies you can choose for taking care of your direct mail campaigns. The best thing about Mailshark is that it can handle every aspect of your direct mail campaign, from design to print to delivery of your marketing materials. Features and Capabilities
5. VistaprintThe best thing about Vistaprint is that it doesn’t require you to sign any contracts. So, if signing a contract or making an upfront payment is a dealbreaker to your business, then Vistaprint is your best option. However, there is a catch. You can only print postcards using Vistaprint. Features and Capabilities
6. Cactus MailingCactus Mailing may not be the most significant direct mail company we have listed here. But, they are famous for their quality direct mail designing, printing, and mailing services. It gives you access to a humble tool where you can upload your designs and use targeted mailing lists for direct mail marketing campaigns. The downside is that the company does not offer an advanced design tool like its competitors. Features and Capabilities
7. Next Day FlyersSuppose yours is a company that often runs high-volume direct mail campaigns. In that case, Next Day Flyers could be the perfect direct mail company for you. The company lets you send all mailers, including brochures, postcards, etc. With two production facilities on either coast, the company can ensure a quick turnaround time for your direct mail campaigns. However, there are other ways you can speed up the postal mail delivery, and you can read all about them here. Features and Capabilities
8. Modern PostcardEstablished in 1994, Modern Postcards is among the oldest direct mail companies on this list. It is one of the few direct mail service providers that tend to the needs of small, mid-market and enterprise-level businesses. They print all kinds of direct mail marketing materials, including postcards, booklets, business cards, calendars, and more. Features and Capabilities
9. SaaSMQLSaaSMQL is unlike any direct mail companies we have discussed in this so far. Why? Because, unlike other direct mail companies, SaaSMQL provides direct mail services to SaaS businesses only. Another noticeable characteristic of SaaSMQL is that it combines online and offline marketing channels. They use direct mail as the primary channel for initial engagements because of its high response rate. Features and Capabilities
10. PostcardManiaPostcardMania is an all-rounder direct mail company that can fit perfectly for first-time and expert direct mail marketers. One of the specialities of PostcardMania is its high-quality targeting and optional matching ads on social media. Features and Capabilities
How to Choose The Best Direct Mail Company For Your Business?Although there are several advanced and technologically superior direct mail solutions, none of them is perfect. In other words, there is no direct mail solution that works perfectly for every business. The ideal choice of direct mail company for your business depends on your unique requirements. However, here are some of the best features that can work for your business’s direct mail marketing regardless of which industry vertical it belongs to. Full Direct Mail Automation CapabilityYou can not go wrong with a fully automated direct mail solution. It saves you a whole lot of time, resources, and money while getting rid of any chance of errors. In addition to this, an error-free process leads to maximum deliverability and minimum return rates. Address Verification CapabilityAt this point, an address verification capability is a must for all the best direct mail companies out there. Your postal mail process is incomplete with an address verification capability because you can’t be sure your mailing lists are accurate. Hence, address verification is needed to ensure maximum deliverability and response rate for your direct mail campaigns. CertificationsAnother critical aspect of choosing the best direct mail company is its certifications. For instance, the healthcare industry puts the safety of patient data above anything else. In the UK, we already have data protection rules like GDPR. Whereas in the US, patient data is protected by HIPAA regulations. At PostGrid, we have worked with numerous healthcare companies because we are compliant with data protection rules like GDPR and HIPAA. One of our clients – a healthcare company- sent regular and consistent direct mail to its patients using PostGrid. We successfully integrated our system with the client’s CRM for sending triggered mailpieces, effectively minimising patient response downtime. ConclusionChoosing your ideal direct mail service provider from the best direct mail marketing companies is easier said than done. On the bright side, there are so many diverse direct mail service providers that there is a perfect fit for all businesses and industry verticals. Some features that you can look for in a direct mail service include full direct mail automation, address verification, and relevant certifications. In addition to this, businesses must also consider their unique requirements. For example, if you want advanced bulk mailing capabilities, you need to pick a direct mail tool like PostGrid. PostGrid offers full direct mail automation, ensuring your bulk mailing is always on time. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Best Direct Mail Marketing Companies appeared first on PostGrid UK. Via https://www.postgrid.co.uk/best-direct-mail-marketing-companies/ TABLE OF CONTENTSHow To Speed Your Direct Mail Communications With Programmatic Mail And Its BenefitsSending and receiving postcards on holidays is one of the exciting things we do. But sending postal mailers, including postcards, is not much fun when you send it in bulk. In fact, businesses often have a hard time sending many postal mailers to their target audience. However, the recipients of such mailers and postcards enjoy it so much that it has a higher response rate than most digital marketing strategies. So, the only question here is how businesses can send direct mail, including postcards, without the headache of manual processing. And, we believe the ideal answer to this question is programmatic mail. Here, we will make a case for advanced direct mail automation software for optimising offline communication for business organisations. Read on to find out what is programmed mailing and how it can benefit your business. What is Programmatic Direct Mail?Programmatic direct mail lets you use an advanced direct mail system to print and deliver a piece of printed direct mail automatically. It usually involves using variable images and text content to provide customers with relevant marketing messages. Advanced programmatic mail allows you to send customised mailers based on a schedule you choose automatically. Similarly, you can also use a direct mail system to set up triggers based on particular actions. For example, you can automatically send thank you cards to your customers every time they purchase from your business. In other words, once you set up a direct mail automation system sending direct mail becomes as easy as sending emails for your business. How Does Programmatic Mail Work For Your Business?The working of programmatic mail is much more straightforward than you might think. Using an example, it is easier to understand the working of automated mail. So let’s say that you own a retail and eCommerce store. Let us also assume that you want to send a thank you card whenever a new customer registers on your eCommerce website. Here, you can set the triggering action as a website or membership registration. So, every time a new customer signs up as a member on your eCommerce website, the direct mail system sends them a thank you postcard. Another thing you need to know about programmatic mail is that you can connect it with your CRM for easy customisation. The system uses a thank you postcard template that you set up and personalise with CRM data. Hence there is no scope for error, and the thank you postcards get delivered uninterrupted. Why Should You Use Programmatic Mail For Your Business?There are several ways a business organisation can use an automated direct mail system. The applicational use of programmatic mail includes everything from cultivating brand loyalty among customers to marketing your products and services. Let us go back to the scenario where you have an eCommerce website. One of the most nerve-racking experiences an eCommerce business can have is shoppers abandoning their cart before checking out. Sending an email as an abandoned cart reminder is one option, but they often don’t even get opened. On the other hand, sending an abandoned cart reminder via postal mail is more likely to catch the customer’s attention. Because, unlike emails which you can leave unread forever, direct mail is almost always opened by the recipients. Benefits Of Programmatic MailEmploying a programmatic direct mail tool or software gives you various advantages. Using these advantages efficiently will help you get ahead of your competitors. Here are some of the significant benefits of automated direct mail for your business. Ensure The Fastest Direct Mail DeliveryProgrammatic mail is the best way for your business to quickly speed up its direct mail process. Using a direct mail automation tool like PostGrid lets you eliminate all slow manual processes. As a result, you can ensure that the mailer reaches the recipient in the shortest time possible. Learn our guide on how you can speed up the direct mail operations of your business. Get Higher ROI For Your Direct Mail CampaignsThe minimum return rates of your mailer and the resources you save through an optimal direct mail process help you achieve maximum ROI. Grow Your Relationships With Existing CustomersAs we discussed, direct mailers, especially thank you postcards, birthday cards, etc., create an emotional impact on the recipients. Hence, you can use programmatic mail to nurture existing relationships and convert them into loyal customers and brand advocates. Pitch Relevant and Personalised Marketing MessageWith a direct mail system such as PostGrid, you can connect it with your CRM. It allows you to access crucial data, such as the product the customer is likely interested in and use it in your marketing mailers. Execute Data-Driven Direct Mail CampaignsAdvanced programmatic direct mail tools like PostGrid let you build and test data models. As a result, your business can identify the customer’s online behaviour and use them as programmatic triggers. For example, one such trigger could be when the customer dwells time on specific pages or the frequency of visits. ConclusionEmploying programmatic direct mail can be a gamechanger for your business. It can optimise direct mail operations and ensure timely offline communication with your target audience. However, you need a fully automated direct mail solution to get the full potential of using software for your direct mail. For example, advanced direct mail solutions like PostGrid enable you to print personalised direct mail for your business. PostGrid even gives you access to its very own template gallery and design tools that let you design and print your mailers. With such an advanced programmatic mail tool, you can conveniently send your marketing materials. Furthermore, you can also use PostGrid’s address verification tool to maximise the reach and deliverability of your direct mail campaigns. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Programmatic Direct Mail appeared first on PostGrid UK. Via https://www.postgrid.co.uk/programmatic-direct-mail/ TABLE OF CONTENTSAutomated Direct MailTraditionally, direct mail has been viewed as time-consuming, cumbersome, expensive, untrackable, poorly targeted, and manual. However, modern direct mail is none of that. Automated direct mail removes these unpleasant factors and replaces them with modern features like automated printing and mailing, real-time tracking, accessible campaign insights, and so much more. Let us have a quick look at some statistics that show how direct mail is profitable.
These results are possible only through the modern way of conducting direct mail campaigns, and there is no other way of doing so than using direct mail automation. So what is automated direct mail? It is nothing but switching to the online and automated way of handling direct mail, where you don’t have to do anything manually. An automated direct mail API like PostGrid can integrate with your CRM or a marketing tool to help you print and mail directly from there. It can help you draft, print, and ship in an automated way altogether without waste of time and effort. Direct mail automation allows marketers to save time they would otherwise spend on transmitting information into usable spreadsheets, contacting printers, comparing quotes, hiring a designer, managing logistics, or guessing and analyzing campaign results manually. Businesses need a marketing medium that can be tracked and measured. Direct mail automation companies allow your direct mail marketing efforts to be targeted, well-crafted, relevant, and automated. Features of Automated Direct MailDirect mail automation tends to remove the manual labour involved in processes like mailing letters, postcards, welcome kits, and more at scale through a service provider. It allows you to integrate their API into your working systems, automation tools and launch trigger campaigns. Below are a few features to consider when opting for direct mail automation: 1. Address Verification and Data Management PostGrid’s direct mail API can help you autocomplete, standardize, correct, validate, and verify addresses. No more guesswork or sending mail to the wrong addresses. Traditionally, there are very limited options to collect addresses and check whether they are deliverable. Your employees probably have to call up every customer and cross-check the address to see whether it is correct. But, this process can be extremely time-consuming and hectic. Moreover, with modern solutions being easily available, manually doing these things makes no point. Automated direct mail can help you verify all your addresses instantly and offers peace of mind that your mail items will be rightly delivered. Moreover, it enables you to manage your data efficiently and build new mailing lists. Targeting and mailing lists segmentation is also possible through PostGrid’s print and mail automation API. 2. Scalable Solutions On-demand and bulk printing and mailing are both possible with the help of direct mail automation. PostGrid’s API is scalable and can grow with your growing needs. It is an ever-expanding solution for all your direct mail marketing requirements, which means that you can add an unlimited number of locations, users, templates, campaigns, mailing lists, integrated campaigns, messages, designs, and contacts. Furthermore, it has the ability to process thousands of API calls in one go, without any slowdowns or crashes. Hence, you can rely on an automated direct mail solution to accommodate your print and mail needs to any extent. 3. Campaign Reports and Analytics Determining your campaign budget and ROI needs some considerations and a lot of planning. However, you need some statistics and details that can act as a base to make such considerations. Direct mail automation enables you to access your campaign analytics which contains all facts, numbers, and other details that you need to know. It also gives you insights into various things and tells you what works and what doesn’t work. You can collect all this information and make reports that act as an informatory and advisory base to make informed decisions about your upcoming campaigns. 4. Integration An automated direct mail API can seamlessly integrate with your CRM, accounting software, human resource management software, and more platforms that you use for managing your daily operations. By integrating them, you allow quick import and export of data and avoid manual input of information. For example, you don’t need to enter all your customers’ names and addresses for conducting a direct mail campaign. The API allows you to import the details from your CRM and automatically uses the information for designing your direct mail campaigns. Similarly, for sending paychecks to your employees, you don’t have to enter employee details all over again. Simply integrate and start mailing. 5. Variable Data Printing Variable data printing is more than a feature. It is the need of the hour. Basically, it allows you to print different colours, texts, links, and graphics on every mail item. The basic format remains the same, but certain elements keep changing. For example, if you are sending out invoices to your clients, it is obvious that you aren’t going to send the same invoice to everyone. The date, bill amount, client name, and payment terms are all different in every invoice. Variable data printing allows companies to print personalized mail items without undergoing any cumbersome methods. You can even personalize your postcards, letters, cheques, and other documents easily. Direct mail automation makes variable data printing possible and simplifies personalization. Businesses can add personalized URLs, coupon codes, and other trackable features that are unique for every customer. Such personalization makes the customer feel special and makes it easy for you to track responses and engagements. 6. Omni-Channel Marketing Omni-channel marketing is when you combine several marketing campaigns, for instance, combining direct mail campaigns with social media marketing or email advertising. These campaigns work in unison to reach out to a wider audience and yield better results. They work in an integrated manner to showcase your brand consistently across several marketing channels. If a person misses your email, your direct mail can help get their attention and vice versa. Moreover, if a person views your advertisement on social media and receives a personalized letter from you on the same day or week, getting a response becomes easy as they remember your brand well. Constantly advertising your brand across more than one channel is an effective strategy to capture more markets and boost up brand awareness drastically. Automated direct mail can help you conduct omnichannel marketing easily. Types of Automated Direct MailDirect Mail Marketing Automation tool assists in automating the process of mailing letters, invoices, postcards, and any other form of physical mail. These tools are most used by marketers, enabling the creation, personalization, sending, and tracking of direct mail campaigns. Marketers can tailor every communication to a specific situation through direct mail marketing automation. Following are the types to know before launching a direct mail marketing automation campaign: 1. LettersLetters are the most personalized type of direct mail. You can change your entire text for every letter as per the needs of your customers. Letters offer companies a chance to establish a one-to-one connection with their audience. You can opt for single-page, dual-page, or multiple-page letters depending on your content and required space. Direct mail automation can help you with the letter templates and enable you to choose from different letter sizes. Oversize envelopes are known to perform well. Again, with direct mail automation, you can design professional and personalized letters in oversize dimensions. 2. Self-MailersSelf-mailers are basically letters that can be folded into an envelope. They don’t require a separate envelope and can do the function on their own. Hence, you can save the money spent on envelopes, and people don’t have to tear open anything to view your mail, which boosts open rates. You can make use of unique folds like roll fold, z-fold, booklet fold, or the multi-panel gatefold. These types of folds are attractive and make your customer pay more attention to your self-mailers. Automated direct mail can help you design and send out attention-grabbing self-mailers in no time. Include a perforated coupon or return card as part of the self-mailer design to persuade customers to reply. 3. PostcardsPostcards are cost-effective, eye-catching, pleasing, and capable of driving conversions. Even after being the cheapest option, many large corporations use postcards for their direct mail marketing campaigns. It is because postcards create a nostalgic feeling among people and mark the beginning of a special bond between a brand and its customers. Sending postcards with beautiful background images can induce people to store them or probably attach them to their refrigerators. Postcards communicate your message in simple words and perhaps offer the most exposure compared to other direct mail types. Some popular sizes include:
4. Bills or InvoicesInvoices are timely documents that need to be delivered to your clients on time. A payment collection system can work smoothly and efficiently only by having a proper invoice print and mail solution in place. If your company sends invoices after weeks of a transaction, getting a payment against your invoice can likely be tricky. Similarly, you might also have to send follow-up letters and duplicate invoices as payment reminders – only then will your company’s revenue stream flow continuously. PostGrid’s print and mail solutions can help you send invoices on time without you having to do anything manually. 5. StatementsBanks send bank statements to their customers, hospitals send medical reports or statements to their patients, and retail businesses send transaction statements to their clients. In short, all businesses of all sectors need to mail statements to their customers or clients. Drafting, printing, and mailing statements is not a one-time job. Companies need to do these tasks on a regular basis, and having an automated direct mail solution in place can come in handy. PostGrid’s direct mail automation API can help you draft statements speedily and effortlessly. You can then get them printed and mailed altogether with a few clicks. You can track your statements in real-time and see them moving through the postal organization’s system. This way, you are better informed about your mail’s whereabouts and can make any follow-ups accordingly. 6. ChequesGone are the days when writing cheques had to be old-fashioned. In the olden days, companies waited for their banks to mail them chequebooks. They entered amounts, signatures, and client details into cheques manually, stuffed them into envelopes, sealed them, affixed postage, and took them to a nearby post office. Yes, some companies still go by this traditional method which is extremely time-consuming and boring. It can affect the morale of your employees and also lead to certain mistakes. Automated direct mail allows you to autofill cheques with the correct details pulled from your CRM. The printing and mailing are done in an automated manner, so naturally, you don’t have to worry about any inventory stocking. Sending cheques as direct mail can save time, effort, and money. Plus, it allows accurate and safe mailing. Benefits of Using Direct Mail AutomationWhy use direct mail automation? If you still aren’t convinced that direct mail automation can do wonders for your company, read the benefits below and know what you can do with it. 1. Build Brand ImageMouth publicity is really impactful, and you can create a spark with your well-designed and accurate direct mail campaigns – which is now possible due to marketing automation. Maintaining your brand reputation is likely to result in better responses and increased sales. Furthermore, you get an edge over your competitors by connecting emotionally with people and having a personal bond with them. Prospects are likely to favour your brand over others if they have seen, felt, and heard about your brand first-hand. 2. Re-Engage Old CustomersCustomer retention is equally important as acquiring new customers. You need to keep in touch with your old customers and persuade them to continue using your products and services. New customers may bring you business, but old customers bring you reputation and stability, along with the business. Move onto the next level of gaining customer loyalty with automated direct mail. By integrating an automation API into your marketing tool, you can send the right type of mail to the relevant audience at the right time. Regularly sending direct mail to your prospects and customers according to their life stages can induce them to buy your products or services and remember and talk about your brand. You can even run customer reward programs through direct mail easily using automation. 3. Facilitate Ongoing Revenue FlowIf you send a postcard at the right time, like during the last week of your customer’s subscription plan – there are high chances that your customer or subscriber will renew the plan for yet another year. It is called taking advantage of an opportunity or an event to create a flow of ongoing income. Direct mail marketing is the best way to bring this plan to life. Using automation, you can set up reminders, and the API can enable you to send direct mail at regular intervals without your intervention. Hence, you don’t have to plan and send direct mail every now and then. Just feed in the dates, draft a relevant mail item and leave it on the API to get it printed and mailed on the right date. 4. Eliminate Manual InterventionHow much time do your employees spend in loading and unloading papers in the printer, stuffing letters in envelopes, sealing them, sticking address labels, affixing postage stamps, and taking them to the post office? As said before, all these steps are involved in printing and mailing envelopes or anything else like invoices and cheques. We haven’t even included many other steps like purchasing ink cartridges, calculating postage, and making space in your office to store all your direct mail pieces. Bearing these things in mind, any company would like to get rid of all these manual steps and switch to the smart way of doing things. Automated direct mail campaigns do not demand hours of your time or effort. You simply need to make some selections and launch a campaign – all using a few minutes of your time and a few clicks. Your mail items will be printed and mailed through Royal Post in just two days. 5. Track Mail in Real-TimeTracking is a very useful feature of automated direct mail, and it has more than one benefit. It enables you to know about your direct mail items’ progress, which in turn allows you to follow up at the right time. For example, your company plans an omnichannel marketing campaign wherein email alerts are supposed to be sent to every customer immediately after receiving your direct mail. In such a case, real-time tracking is a blessing. You don’t have to keep wondering whether your mail has reached the recipient. Furthermore, you don’t even have to manually enter long tracking numbers on the Royal Mail’s website every time you want to track your mail. Just go on the API dashboard and see all your mail pieces’ status in a single view. 6. Save on Designing CostsDesigning can be expensive as some designers even charge up to $100 per hour. Moreover, companies also pay a lot for making edits, and these steps can take up a lot of your precious time. There’s no spontaneousness in the manual mailing. Everything demands time and effort. Automated direct mail, on the other hand, is instant – if you want to make any changes like changing the tagline, you can simply open your direct mail artwork and make the edit yourself. All of this is possible with PostGrid’s in-built templates that are professionally built to suit your marketing needs. There are many portrait and landscape templates available. You can select one that best suits your message and offer. Apparently, you save on design costs, make edits speedily, and form the base of an efficient and cost-effective campaign. 7. No More Lost or Delayed DeliveriesAs discussed earlier, PostGrid’s postal API allows you to verify and validate addresses. Hence, you don’t have to worry about sending mail to the wrong people at the wrong addresses. With PostGrid, all addresses are automatically standardized according to Royal Mail’s database – speeding up deliveries. Since the addresses are exactly as per the postal provider’s database, it is very easy for them to process, sort, and deliver. These things enable you to replace your incomplete, incorrect, and unverified data with the deliverable validated and verified mailing addresses that can be a valuable asset for your business. 8. Test and MeasureWith the help of automated direct mail, you can design various types of direct mail speedily for testing. Make small batches of different direct mail items and send them out in order to test the effectiveness of each type. See what works best for your brand and use the same in your upcoming campaigns. Testing is essential; you should know what appeals to your audience and can gather more responses. Simple testing techniques include adding different offers or different designs in your mail pieces. The test can therefore show you which particular offer induces people to complete the desired CTA. You can include expedited shipping vs. free shipping, free trial vs. 20% discount, or free gift card vs. store credit. There are many different types of offers that you can include for testing. Similarly, you can plan two different campaigns simultaneously. For instance, you print and mail postcards to a random group of people. On the other side, you print and mail out letters to another random group of people. This way, you can check whether postcards work for you or letters. You can also add other variations like pairing with social media campaigns, sending back-to-back direct mail over a few weeks, and more. Once the testing campaigns are completed, you can track the performance of every campaign to compare results. Be sure to include trackable features in all your direct mail items like pURLs and dedicated phone numbers. Direct mail software can assist you in doing all these things without any worry. Industries That Benefit From Automated Direct Mail1. HealthcareAll healthcare institutions have to manage and deal with many medical documents like invoices, diagnostic test results, medical statements, consent forms, progress notes, patient instructions, prescriptions, and more. It is not easy to handle the printing and mailing of all these documents on-time to their respective patients. Hospitals, clinics, and other healthcare institutions have to keep up with their primary operations and cannot afford to spend so much time on such tasks. An easy way out? Use an automated direct mail API. It can help them draft all the documents quickly and order for them to get printed and mailed. 2. FinanceBanks and other financial institutions also mail out credit card bills, banking statements, policy changes, and other such letters and documents to their customers. Using an automated direct mail API like PostGrid, they can send out these timely documents accurately and efficiently, without any delays or troubles. 3. Non-Profit OrganizationsAs we already know, nonprofit and charitable organizations need contributions and help from donors and volunteers. They require these things on a continual basis, which is why direct mail marketing becomes a must. Direct mail helps them connect with people and calls them out to help the needy. Since they need to conduct direct mail marketing campaigns frequently, direct mail automation is smart. It enables them to focus on other areas of their work while handling the print and mail jobs. 4. EcommerceE-commerce businesses operate online, which makes people think that they advertise only on online platforms. In reality, many eCommerce websites use direct mail to reach out to their customers, induce them to complete checkouts, or simply connect with new customers and induce them to visit their website and purchase something. Direct mail is absolutely capable of driving online traffic. Therefore, eCommerce businesses also use this medium regularly. Automated direct mail can help them to design various types of direct mail items and connect with their offline audience. 5. RestaurantsFrom medium-sized food joints to huge chains of restaurants, direct mail is effective. Food joints can send out small, pretty postcards with their menu on the back, whereas large restaurants can go for something more creative and eye-catching. Restaurants can send out mail pieces with new dish launches, discounts, special holiday offers, dates of non-operation, new branch openings, and more. Automated direct mail can help them print phenomenal mail pieces that inform and advertise both at the same time. 6. Educational InstitutionsSchools, colleges, and universities send out student reports, admission forms, policy notices, prospectus, and more such documents to students and their parents. Print and mail is part of their regular job, which is one of the main reasons why automated direct mail can benefit them greatly. They can save a lot of time and money while also having an efficient print and mail system in operation. 7. OthersPublic relation companies, magazine publishers, gyms, social clubs, real estate, and many other businesses can use automated direct mail to send out marketing postcards, letters, and other transactional and compliance documents. All medium and large-scale companies who use direct mail advertising as part of their marketing activities can benefit from automated direct mail. Automated direct mail integrates with your marketing tools or software programs to help you print and mail in an automated manner. There is no manual intervention or inventory stocking needed. You don’t have to purchase a printer or look for a designer. With in-built templates, outsourced printing, and speedy mailing – companies can really look forward to conducting direct mail campaigns effortlessly. Test, track, measure performance, compare results; direct mail automation makes these complicated tasks simple and easy to accomplish. PostGrid’s direct mail automation API can help you integrate with your marketing tool and easily send postcards, letters, and cheques. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Automated Direct Mail: What is it and How it Works? appeared first on PostGrid UK. Via https://www.postgrid.co.uk/automated-direct-mail/ TABLE OF CONTENTSDirect Mail And CRM: All You Need To Know For Achieving Effective CommunicationDirect mail is infamous for being slow. Everything from personalising, printing, and delivering it takes time. Or does it? With advanced direct mail automation solutions available, it has become significantly easier and faster to send direct mail. But what really makes the mailing process easy and convenient for your business is the direct mail CRM integration. Today, we will take a peek at the CRM integration for direct mail and how it can help you speed up your direct mail communications. What is Direct Mail CRM Integration?As you know, a CRM integration connects an application with your CRM platform. The main goal of CRM integration is to ensure a secure and accurate flow of data between the connected application and the CRM software. A direct mail CRM integration is nothing but connecting a direct mail software with your CRM. It is like the CRM integration you probably already have for your email system. In other words, the CRM integration for direct mail makes personalising your direct mail as easy as personalising your email. How Does The CRM And Direct Mail Integration Work?As we have briefly mentioned above, the CRM integration for your direct mail works similar to your email CRM integration. The integration process itself is pretty straightforward. Once you install the plugin or API, a new workflow should appear in your CRM. Of course, for the direct mail CRM to work, you first need an advanced direct mail software like PostGrid. And even though tools like PostGrid offer full direct mail automation capabilities, you would still need to do some work to set it up. For starters, you need a design for your direct mail. However, you can always use a template for this if you want the easy way out. Apart from the initial set-up, you can use the CRM integration with your direct mail software to carry out the rest of the work.
Direct Mail CRM Integration And AutomationWe know that the primary function of CRM integration is to take the customer data and relay it to the other software. This action alone can help you automate various business processes, effectively speeding up complex operations. For example, let’s say you are a healthcare provider and you want to send a postcard to your patients inviting them to a health seminar. Here, you can use the direct mail CRM integration to personalise your invitation. You can have the patient’s name printed on the invitation which makes the mailer look more personal. Furthermore, you can choose specific patient groups for your invitation. For instance, if the seminar is on heart disease prevention, you can select the patients with cardiac history or target a specific age group. How To Make Your Communications More Efficient Using Direct Mail CRM Integration?Connecting your direct mail and CRM software has numerous benefits, and listing every single one of them is not easy. However, here is a list of things that CRM integration can do for your business. Save Valuable TimeAutomation is often synonymous with time-saving. Hence, it is no wonder that direct mail marketing is a whole lot faster when it is connected with your CRM software. For a business organisation without direct mail CRM integration, there needs to be constant communication with the printer throughout the entire direct mail process. Everything from product configuration, uploading the mailing list, choosing the artwork, and more may require separate communication. Now, compare this with a single direct mail process you get with an automated system like PostGrid’s. Isn’t your life a whole lot easier with the latter option? Save MoneyWhat’s one thing better than saving time? As far as a business is concerned, that one thing is saving money and the direct mail CRM integration lets you do just that. For one thing, direct mail automation tools like PostGrid are affordable. We provide direct mail packages that can fit your business’s budget regardless of its size, and you can check them out here. Apart from the affordable nature of the direct mail solutions like PostGrid, there are other ways you can save money. Automated direct mail systems have practically no scope of error, which means there is no wastage either. So, you also get to save money on your direct mail campaigns and drag in a higher ROI. Track Your Campaigns and Get Detailed ReportsTracking your direct mail campaigns is a whole lot easier when you connect your CRM and direct mail automation system. You get timely updates on every stage of the direct mail campaign, including the printing and delivery of your mailers. Furthermore, you also get a detailed report on your marketing campaigns from the direct mail service provider. The report usually contains valuable insights that can help you optimise your campaigns and even help you better understand your audience. Easily Send Bulk MailBulk mail can be a handful for your business. And executing it manually when you can automate is possibly the biggest mistake you can make. When tools like PostGrid are combined with Direct mail CRM, it is fully equipped to handle bulk mail requirements. We keep helping our clients by integrating our Restful API with their existing systems or CRMs. So, they can significantly reduce manual errors throughout the direct mail process and elevate their postcard marketing campaign programmatically. As a result, most of our clients can easily send 1,000- 3,000 mailings a month. We have even created an all-in-one guide that explains how you can boost response rate with bulk mail, and you can find it here. ConclusionIf you want to optimise the postal mail communication for your business, the direct mail CRM integration is a must-have. Without CRM integration, you can not get the full potential of automation in direct mail. Furthermore, it would be best if you also had a tool like PostGrid equipped with advanced features and tracking ability. As long as you have a software solution like PostGrid and a sound CRM system, you can easily send bulk mail. In addition to this, it also lets you optimise your direct mail marketing campaigns based on factual data. Hence, if you don’t already have an advanced direct mail automation tool in place, it is high time that you did. Only with an advanced tool and direct mail CRM integration can you hope to get the desired results for your direct mail campaigns. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Best Direct Mail CRM appeared first on PostGrid UK. Via https://www.postgrid.co.uk/direct-mail-crm/ TABLE OF CONTENTSTop 15 Emerging Healthcare Marketing Trends of 2023Marketing in 2023 is already challenging, and it only gets more difficult if you are in the healthcare industry. It is no surprise that healthcare marketing trends are changing with time, and as we enter 2023, you can expect some drastic changes. The worst thing you can do in this situation is to be unprepared for these changes and trends in healthcare marketing. It is essential to clearly understand the emerging trends in marketing to ensure that your medical organization can keep up and surpass its competition. Below we discuss the most promising healthcare marketing trends you need to look out for in 2023. #1 Automated And Personalized Offline Marketing CampaignsOne of the most influential healthcare marketing trends in 2023 is an increase in personalized, offline marketing. Personalization is a relatively old concept in healthcare marketing. You should never use generic terms like customer or patient when addressing consumers (or patients). Most healthcare organizations are already using advanced personalization in their marketing efforts. But when it comes to offline marketing channels, healthcare organizations tend to ignore personalization. A big reason for this is that personalizing offline marketing channels like postcards and other self-mailers is challenging. Thanks to advanced automation solutions, offline marketing is one of the best trends in healthcare marketing you can implement today. The best thing about personalized, offline marketing is that it can help your healthcare business and its customers. But it is crucial to maintain consistency in personalization across different marketing or communication channels. The latest healthcare marketing trends involve combining direct mail with digital marketing efforts. Automated Personalized Direct MailWith easy personalization via direct mail automation solutions, more and more healthcare is turning back to offline marketing. PostGrid’s direct mail solution can connect directly with your website and CRM solution/address database to quickly personalize your direct mail. Automation capability makes all healthcare marketing trends easy to implement for your business. PostGrid obtains the data for personalization directly from your database; there is no chance of a manual error. Our tool increases the efficiency of the personalization process and minimizes the return mail rate. Automation helps you implement the latest trends in healthcare marketing and secure a high overall ROI for your campaigns. PostGrid’s variable data printing helps you print hundreds and thousands of direct mail materials without any trouble. It substitutes variable data personalization elements to make the healthcare marketing trends easily executable. Healthcare organizations can also use variable data printing for sending transactional mail, including invoices and patient statements. Ready-To-Use Templates And DesignsAnother reason to use automation to support the latest healthcare marketing trends is the use of templates and layouts. You can quickly personalize and print your marketing material using a ready-to-use template and format. It means that once you create a template and design, you can use it to print hundreds and even thousands of personalized marketing materials. PostGrid’s advanced direct mail automation tools even give you access to a free template gallery and editor. It means you can easily create a custom design and template for your healthcare business using PostGrid. You can also upload custom templates and use them for your marketing campaigns. By doing so, we help you simplify the healthcare marketing trends for your organization. Scheduled And Triggered MailingAnother effective way to implement healthcare marketing trends like automated direct mail is scheduled/triggered mailing. Scheduled mailing involves sending mail to your patients at pre-scheduled times. For example, you can automatically send a birthday card to your patients by planning it. It is an excellent way to cultivate loyal consumers for your healthcare brand. Triggered mail is similar to scheduled mail because it automatically sends a personalized mailer to healthcare consumers. But here, the system sends the mail based on initiating action, such as signing up for a newsletter, discharging from your healthcare facility, etc. PostGrid allows you to use triggered mail for the flawless execution of healthcare marketing trends. #2 Use The Latest Tech To Support Your Healthcare MarketingIn 2023, healthcare marketing trends are all set to use the latest tech to their advantage. Modern technologies, especially automation, simultaneously make healthcare marketing more effective and easy. Healthcare organizations must use the most advanced tools and software to optimize their marketing efforts and boost their ROI. Many healthcare marketing strategies today require advanced software solutions like how you need PostGrid for personalized direct mail campaigns. While choosing the appropriate technology to support cutting-edge healthcare marketing trends, you must check a few things. You must ensure that the tech or software you use is intuitive, scalable, and easy to use. Automate EverythingAutomation is at the heart of all advanced healthcare marketing trends you can use in 2023. Now that automation is streamlining even offline marketing strategies like direct mail, it is critical to take advantage of the situation. Direct mail is a perfect example of how automation changes healthcare marketing. PostGrid’s direct mail automation software lets you fully automate your direct mail marketing. All you have to do is use a template, and the software takes care of everything from personalization to printing. With such advanced capabilities, it would be a mistake to ignore automation software as one of the best trends in healthcare marketing today. Advanced Tech For Omnichannel MarketingMany of the most promising healthcare marketing trends involve omnichannel marketing campaigns. Today’s omnichannel marketing combines offline and online marketing campaigns. For instance, if you want to incorporate an offline marketing channel like direct mail, you need advanced software solutions like PostGrid. It ensures the consistency and flow of your omnichannel campaigns. #3 Lead The Way With Telehealth SolutionsIn 2023, telehealth solutions have a crucial role in healthcare marketing trends, and the pandemic played a vital role in this. Ever since the pandemic went rampant, people have started using more and more telehealth solutions to access healthcare services. Even though the pandemic is practically over, many people prefer telehealth solutions for convenience. The demand for telehealth services is lower than during the pandemic. But according to the latest trends in healthcare marketing, more and more people are now gravitating towards it. Appointment RemindersTelehealth technology offers some excellent ways to interact with your patients. Sending automated appointment reminders is one of the prominent healthcare marketing trends you can see today. You can use live chats with healthcare professionals. Besides sending the appointment reminder, the patient can use telehealth technology to discuss their test results or consult with the physician. Clarify Other Healthcare PathwaysAlthough telehealth services are widely popular, most people will still want to see the doctor for more severe health issues. While telehealth is one of the most significant healthcare marketing trends, you must clarify that it’s not the only choice. Make sure the patient knows that you offer several healthcare services and that telehealth is only a part of them. #4 Connect With Your Audience With Patient-Centric ContentAlthough not a new concept, patient-centric content has only become one of the significant trends in healthcare recently. The Google Helpful Content update from last year was the primary reason behind this shift. Google’s new update makes it even more strict with the content it shows the user. Only helpful human-made content appears on Google’s top results, pushing the need for patient-centric content. Prioritize Human-Made ContentIn 2023, it is more important than ever to use human-made content for your website than ever. Even if you have to use AI-generated content, edit it manually and add human elements to avoid a dip in your rankings. To get the best of such healthcare marketing trends, you must prioritize patient-centric content and eliminate spammy pages. Strong Full-Funnel Content StrategyEnsure that you properly execute healthcare marketing trends by creating a content strategy for every stage in the conversion funnel. It means accurately answering any customer question at the top and middle of the conversion funnel. Develop A Helpful Content StrategyIt is easy to formulate the ideal content strategy that meets the standards of healthcare marketing trends once you learn how to do it. Here are some quick tips for developing a helpful content strategy.
#5 Utilize Integrated Marketing CampaignsDespite best efforts, many brands fail to deliver the desired results for their marketing campaigns, even with an excessive budget and quality services. One of the primary reasons for this is the need for more consistency and appropriate tech integrations. Utilizing integrated marketing campaigns is one of the significant trends in healthcare marketing for this exact reason. Deliver Consistent Messages Via Relevant Tech StackFollowing the latest healthcare marketing trends can only help your healthcare business if you can deliver consistent messaging across different channels. An integrated tech stack allows you to have consistent marketing messages increasing the odds of a better marketing result. Multichannel and omnichannel campaigns that use offline and online communication channels use proper tech stack to deliver consistent messaging. We offer an integrated direct mail solution for healthcare. PostGrid for healthcare enables you to provide marketing messages aligning with your other channels. Create Top-Of-Mind AwarenessThe proper tech stack and consistent marketing message enable you to stay on top of the audience’s mind. But, to accomplish this, you must also ensure the timing of your messaging is right. By following these trends in healthcare marketing, you can be sure that the patient immediately thinks of your business when the time comes. #6 Advanced Healthcare SEOSEO is one of the evergreen healthcare marketing trends you can employ for your hospital or medical institution. But you must understand that traditional SEO evolved over the years and continues to do so even as you read this. Today’s advanced SEO is essential to providing a memorable and relevant customer experience. Educational And Informative ContentMany people turn to Google or another search engine for a quick self-diagnosis of their symptoms. Using healthcare marketing trends like informative content is essential in establishing your expertise. Creating videos, blogs Etc, is an excellent way to accomplish this, and you can present it as a part of your overall healthcare services. FAQ Pages, Blog Posts, And Media ContentMake sure to focus on three things if the healthcare marketing trends you want to implement include SEO. FAQ pages, blogs, and media content, including videos, are some of the best ways to generate more traffic and answer their queries. Boost The Reach Of Your SEO Content With Direct MailYou can boost the reach and engagement of your healthcare SEO content with the help of direct mail. Modern-day healthcare advertising trends include sending a direct mail postcard with a QR code. The customer goes directly to your SEO content and boosts your engagement. But it only works if you target it right—PostGrid’s direct mail API for better targeting your marketing mailers. #7 Use Targeted Data For Better Healthcare Marketing ResultsAccording to the latest trends in healthcare marketing, randomly picking an audience is no longer an option. Healthcare industry audiences are not shopping for fun; they are intent on finding a reliable solution. Imagine presenting elderly healthcare services to someone in their physical prime, which can never yield a positive result. Utilize CRM To Your AdvantageHealthcare organizations using a CRM solution can better target their audience according to the changing trends in healthcare marketing. Advanced automated solutions can seamlessly integrate with your CRM solution. For example, PostGrid’s direct mail API can integrate with your CRM solution to send personalized and targeted marketing messages via mail. That’s not all. PostGrid’s direct mail solution can seamlessly integrate with all major CRM solutions, such as Salesforce, HubSpot, and more. You can use the data from the integration to optimize your personalized direct mail campaigns. Similarly, you can use advanced solutions to keep up with healthcare marketing trends and efficiently target your marketing efforts across all channels. Avoid Manually Feeding DataOne of the most significant advantages of using robust integrations for supporting the latest healthcare marketing trends is in feeding data. It saves you valuable time by saving you the trouble of feeding the data manually to your marketing solutions or software. Automation also allows you to use QR codes to your advantage effectively. #8 Consumerization Of HealthcareHealthcare is a noble business, but by the end of the day, it is still a business, and you must acknowledge it. The good news is that one of the trends in healthcare marketing you can see now is that the patients accept this consumerization. But it also means that the patients are demanding more from your healthcare business from a consumer perspective. Demonstrate The Value Of Your Healthcare ServicesSince the current trends in healthcare marketing show that patients are acting more like consumers, you must demonstrate the value of your services. It means you must explain how your healthcare services can improve the lives of your patients and why they must choose your medical organization. The more value you can bring to the table, the more your chances of getting a successful conversion. Ensure Cost TransparencyIndustries like financial services and healthcare use trust as their foundation. Even though the healthcare marketing trends point towards consumerization, your healthcare organization can only grow with the patient’s confidence. Make it a point to ensure price transparency with your patients, especially if there is an increase in healthcare costs. Due to the rise in healthcare costs in recent times, patients are comparing the cost of healthcare from different hospitals and other medical institutions. Maintaining transparency with your healthcare prices enables you to earn their trust and make your services more appealing. Moreover, you must also keep track of the changes in healthcare marketing trends and monitor competitor pricing. #9 Prioritize Patient ExperienceWith patients beginning to take on the role of consumers, they are demanding more from your healthcare organization. According to the new trends in healthcare marketing, you must provide a friction-free and intuitive patient experience for successful campaigns. Your patients expect high-quality service from your organization. They can very well leave you for the competition if you fail. Communication Via Preferred ChannelsOne of the most effective ways to ensure a memorable patient experience is to use their preferred communication channel. Your healthcare organization must have multiple communication channels and ensure they are responsive. It would be best to have offline and online communication channels to keep up with the latest healthcare marketing trends and implications. People still like receiving their medical reports and other sensitive documents via mail. You need to make sure that you are ready to meet such requirements. PostGrid can help you send different types of healthcare documents to your patients. More importantly, our tool can align with healthcare marketing trends while complying with HIPAA regulations. Some healthcare documents you can send to your patients automatically using PostGrid’s direct mail solution include the following.
Fast Loading And Intuitive WebsiteA memorable patient experience requires a fast and intuitive website for your healthcare organization. It is one of the trends in healthcare marketing that you can not keep on ignoring anymore. Consider optimizing your website’s layout, images, Etc., to speed up site speed. It also plays a vital role in your SEO ranking and is worth every second and penny you invest. Digitize Customer ExperienceAs we mentioned, many people prefer to get their healthcare documents in printed format. However, it would be best to focus on digitizing the overall customer experience as much as possible. The point is to give a choice to the patient whether they want to use digital or offline mediums. As part of the existing trends in healthcare marketing, consider creating a healthcare app. #10 Collect Positive Ratings And Reviews To Drive SalesDue to the rapid consumerization of healthcare, you can see healthcare marketing trends where the patient does a detailed assessment of your organization. The patient weighs the advantages and disadvantages of accessing your healthcare services. Ratings and reviews are typically the first places the patients turn to for insights regarding your healthcare organization. Every healthcare organization makes big promises and even guarantees to its potential customers. But that does not mean the audience will swallow the claims without water. Your audience will likely go online looking for ratings and reviews for your healthcare organization. Be mindful of such trends in healthcare marketing because they can make or break your business. Collect Ratings And Reviews Across Different PlatformsThe first thing you need to follow healthcare marketing trends like this is to collect ratings and reviews from your patients. Make it a point to have a considerable presence on all relevant platforms. You can start with Google reviews, as it is one of the most frequented places for finding reviews, even for healthcare organizations. Ideally, it would be best to have good reviews across all relevant platforms. Encourage Ratings, And Reviews Via Direct MailOne of the most exciting healthcare marketing trends hospitals are now using is collecting reviews and ratings via direct mail. Consider sending a direct mail postcard to your patients after they leave your care. Personalize your postcard using PostGrid direct mail solution and check your patient’s health. Doing so will help you gain brownie points with your audience and then proceed to ask for a review. You can make this effort much more effective by adding an incentive for the patient. The motivation could be a discount on the patient’s next visit to your facility or a pass to attend an event you are hosting. Adding an incentive increases the chance of a positive response from your audience. It is an effective way to follow the healthcare marketing trends for your organization. Avoid Negative ReviewsGenerally, in marketing, we say, “negative reviews are better than no review,” which is somewhat valid for healthcare organizations. While avoiding negative reviews altogether may be impossible, you can still minimize them. Unsurprisingly, avoiding negative online reviews is one of the most significant healthcare marketing trends worth your time and effort. Some ways you can avoid negative reviews for your healthcare organization are as follows.
#11 Utilize Videos To Boost Your Engagement And Show ExpertiseVideo content is now more popular than ever, and its role in emerging healthcare marketing trends is undeniable. It offers an excellent way to deliver vast amounts of information within minutes and keep the audience engaged. You can even explain complex medical concepts to patients with the help of visual effects. Whether you are trying to sell a healthcare product or a service, the customer can only decide if they understand how it works. Videos help you bypass this problem and efficiently convey the idea to your audience. Another reason it is one of the influential trends in healthcare marketing is the ability to tell stories that humanize your organization and its work. Use Advanced Tools For Creating VideosOne of the reasons videos are only now becoming one of the prominent trends in healthcare is that it is challenging to create. Depending on the complexity of your requirement, it can take an entire crew to make the video. However, that is not the case anymore. You can even see kids making videos and posting them on social media. With the right tools and creativity, you can create attractive videos and post them across different channels. You can upload a longer video to your YouTube channel and use snippets of it on social media. Use the snippet as Instagram Reels or Facebook Stories to boost your engagement and make the most of such healthcare marketing trends. Boost Your Video Views With Direct MailSometimes, you may pour your heart into creating an informative and entertaining healthcare video and still need help to get the desired results. In such cases, you may need a “boost” to boost the number of views and engagement. You can use direct mail to get the best out of such a situation and keep up with the healthcare marketing trends efficiently. All you have to do to boost the results for such trends in healthcare marketing is include a QR code in the mailer. The customer can quickly scan the QR code to view the video on whichever platform they want. However, you must target your audience carefully to ensure they take the desired action. PostGrid can help you with that. #12 Use Local SEO To Appear Above Organic ResultsTypically, healthcare organizations focus on local audiences because they get most of their traffic from local audiences. It is ideal for healthcare marketing trends like local SEO, allowing your healthcare business to appear above organic search results. As you know, there are three general sections to Google search results. The top section is for paid ads. You can see the local search results immediately after the paid ads. Google displays organic results only after the local search results, especially for services like healthcare. You can see why it is essential to follow healthcare marketing trends like local SEO for your organization. Pop Up In Local And Urgent SearchesLocal searches typically end with phrases like “near me” or “in New York” because people are trying to find a facility near their location. The best thing about following trends in healthcare marketing like local SEO is that there is significantly less competition because of the much smaller coverage area. Local SEO also gives off urgency when the user quickly tries to find the nearest hospitals or medical institutions. In such cases, the user won’t scroll through the reviews and will rush straight to the nearest hospital. And the best part is that healthcare marketing trends like this cost you nothing. Familiarize Your Healthcare Brand Via Direct MailBrand recognition can play a vital role in boosting your local SEO results. Imagine the patient searches for a hospital nearby, and your organization shows up. In this case, such healthcare marketing trends will work better if the patient recognizes your brand at first glance. The best way you can accomplish this is through direct mail. You can enhance the results of these healthcare marketing trends by sending printed marketing material via Every Door Direct Mail (EDDM). PostGrid allows you to use EDDM service to promote your healthcare organization in your local community. #13 Ensure Social Proof For Your Healthcare OrganizationTypically, social proof is an essential part the customer checks before making a significant purchasing decision. In marketing, social proof is evidence that other people buy a product or service from an entity and find value in their purchase. Many hospitals make the mistake of thinking that healthcare marketing trends do not include social proof. But that’s not the case. Feature Reviews In Your Marketing MessageIn one of the sections above, we talk about how you can collect more ratings and reviews for your healthcare organization. But merely collecting them is not enough. The latest trends in healthcare marketing require you to feature positive patient reviews (or snippets of them) in your marketing message. For example, you can include snippets of social proof in your direct mail marketing campaigns. Or you can also use a QR code in the mailer that directs them to the social proof. Such healthcare marketing trends boost your brand’s credibility and eventually help you drive more traffic to your organization. Encourage Video And Text TestimonialsBesides reviews, using testimonials in text or video format is one of the best healthcare marketing trends you must follow. Similar to patient reviews, you can use testimonials to give your audience the extra push they need to choose your healthcare organization over the others. #14 Expand Your Marketing Scope To Offline And Online ChannelsOne of the things you must watch out for in modern-day healthcare marketing trends is that every healthcare journey is different. Most hospitals and other medical institutions use digital channels for their marketing efforts because it is convenient for them. However, your patients may feel differently because many still prefer getting their healthcare documents the traditional way. Many medical organizations recognize this problem. The latest trends in healthcare marketing show a more diversified approach involving offline and online channels. Automated Offline Healthcare Marketing TrendsOne of the best things about following healthcare marketing trends that involves offline communication channels is automation capabilities. Many offline marketing channels, including direct mail, have automation capabilities now. PostGrid direct mail solution can quickly personalize your mailer and send them accurately to your audience with the click of a button. #15 Address Privacy Concerns And Assure Data SafetyPrivacy is always a primary concern in all new healthcare marketing trends because of the sensitive data hospitals handle. Moreover, it is not just a concern for the patients but also in the eye of the law. You are already familiar with HIPAA and many of its implications. Every time you implement new trends in healthcare marketing, you must ensure that it complies with HIPAA guidelines. Even if you are targeting an international audience, there are data security laws that you must follow. The best approach is using third-party service providers who comply with the rules and regulations. PostGrid’s Advanced Security CompliancePostGrid’s direct mail solution is one of the best examples of how you can eliminate the privacy concerns of your patients and ensure data security. The solution keeps up with the latest healthcare marketing trends without compromising data security. Our direct mail API complies with all major data protection laws and regulations. The primary security compliances PostGrid offers your healthcare organization are as follows.
Following The Latest Healthcare Marketing Trends For Your OrganizationThe key to following the latest healthcare marketing trends is using advanced software solutions, including automation. It allows you to boost brand recognition and stay on top of your target’s mind. Make sure you make all the effort to follow the changing trends and adjust your marketing strategy accordingly. But to do this, you need scalable solutions that prioritize data security. PostGrid is a perfect example of how you can use advanced tech to follow the latest healthcare marketing trends prominent in the market. Our direct mail solution can seamlessly connect with your website and automate your direct mail marketing efforts. Furthermore, it comes with advanced compliances guaranteeing your precious data’s safety. Solutions like PostGrid help you efficiently implement the latest healthcare marketing trends for your medical organization. Do you want to learn how to implement the latest healthcare marketing trends using our advanced direct mail automation solution? Sign up for a free demo now! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Healthcare Marketing Trends: 15 Emerging Healthcare Marketing Trends of 2023 appeared first on PostGrid UK. Via https://www.postgrid.co.uk/healthcare-marketing-trends/ TABLE OF CONTENTSDirect Mail Marketing for Real Estate AgentsDirect mail has always been a hot topic of discussion in the real estate industry. Real estate is unlike other industry verticals that have only started using direct mail recently. More businesses other than real estate are now enticed by direct mail as a marketing channel because it can now be fully automated. Real estate direct mail has always been popular long before the introduction of automation in direct mail. However, new and advanced automation tools like PostGrid have made it easier to streamline real estate direct mail marketing. That being said, automation tools can only give you power over your real estate direct mail marketing. How you exercise that power effectively to drive more engagements and generate more leads is entirely up to you. We hope to present you with an ultimate guide to real estate direct mail marketing to help you understand its importance. Furthermore, we look at various real estate direct mail campaign ideas that can help you along the way. Apart from discussing different real estate direct mail campaign ideas, we also discuss why direct mail is essential for the real estate business. This guide can also teach you valuable tips and tricks to make the most of your direct mail campaign real estate. Why Should You Use Real Estate Direct Mail Marketing?We know that all the top real estate companies and marketers in the world have always employed direct mail for lead generation. In fact, it wouldn’t be farfetched to say that direct mail had a crucial role in the growth of many of those leading real estate companies. But, how or why are real estate direct mail letters so effective? What makes automated direct mail campaigns unique from digital marketing campaigns? Let’s look at some of the things that make direct mail marketing special for real estate marketers. Directly Connect With The Prospect:New and advanced tools enable you to access lists of any size and area. You buy or rent such lists and pitch your ideas or offers to prospects who live in a local geographic region. Tangible Resource:Even the most advanced digital marketing solutions are not tangible. But, on the other hand, direct mail offers a tangible resource that your prospects can hold on to for days, weeks, or even months. Continuously seeing an attractive image of a property that interests the prospect is bound to generate a response from the recipient. Even something as simple as a postcard that the target audience sticks on their refrigerator can serve this purpose. Easily Engage Drip Campaigns:Apart from being tangible, direct mail is also popular for being an ideal channel for drip campaigns. As we mentioned before, its tangible nature makes it easy for the recipients to hold on to. Therefore, you can effectively use it for nurturing your prospects over extended periods. Direct Mail Scalability And The Real Estate MarketWe know that real estate is a major player in the modern economy. According to “Mordor Intelligence,” the residential real estate market alone is estimated to be around GBP251 billion in 2019. Furthermore, this data only considers England and Wales. Did you know that the average house prices have increased significantly all over the UK? According to the Office of National Statistics, England house prices saw a rise of 7% in house prices which is the lowest of the lot. At the same time, Scotland saw the highest increase of 14.6% in their house prices. The real estate market is a massive one that keeps on growing every passing day. Hence, it requires a marketing system that can scale up with the growth of the real estate market. When coupled with an advanced automation tool like PostGrid, direct mail is highly scalable and ideal for real estate marketing. There are a few factors that make direct mail the perfect fit for real estate marketing campaigns, and this includes:
What Makes Direct Mail The Perfect Fit For Real Estate Marketing?Real estate direct mail marketing has survived despite the phenomenal steps we have made on digital platforms. In theory, digital marketing should be more efficient than any offline marketing strategy, including direct mail. We know that digital channels, including emails and text messages, can communicate with the target audience instantaneously. In contrast, direct mail can take several days to deliver your message to the target audience. Yet, businesses choose to send out real estate direct mail postcards. So, why do real estate companies and agents still choose to use real estate direct mail campaign ideas? There are several reasons for this, and a prominent one among them is its high response rate. But, that’s not all. Listed below are some of the significant reasons direct mail is the perfect fit for real estate marketing. Showcase Your Expertise in a Local AreaAs far as real estate buyers are concerned, they always prefer to pick a real estate agent who is familiar with the locality. Real estate buyers know that a local market expert is more reliable than the other. It is mainly because the buyer expects them to have extensive knowledge of the local area. Both buyers and sellers in the real estate industry prefer to do business with local market experts. More often than not, a local market expert has profound insights about a property in their areas than any outsider. The insights can include everything from the ZIP code to identifying the ideal street for the buyer. Hyper-Targeted Direct MailUsing a hyper-targeted direct mail campaign, you can successfully showcase your extensive knowledge of a locality. You can use direct mail to create the impression that you know the salient features of a geographical area and what goes on there. You may use your direct mail strategy to establish your expertise in a local area, even if you are not from there. But, making it convincing enough for the real estate buyer or seller is easier said than done. Consider the guidelines provided in the following table before drafting real estate direct mail letters.
As we have already mentioned, the most crucial part is to convince your prospects that you are well aware of the locality. Direct mail letter real estate can accomplish this with relative ease and enables you to connect with the prospects. Direct Mail Automation CapabilityOne of the crucial reasons direct mail is still relevant and growing in popularity is automation. Today, you have access to advanced tools like PostGrid that enables you to fully automate your direct mail process. As a result, you now have access to every direct mail capability you need right at your fingertips. Direct mail automation enables you to send real estate direct mail postcards to your prospects in practically no time. Using an advanced automation system like PostGrid, you can even schedule when to send your real estate direct mail letters. Connect to Your CRMYou can connect direct mail automation systems like PostGrid to your CRM. Executing real estate direct mail campaign ideas becomes highly convenient once you connect your CRM with a system like PostGrid. With the direct mail automation tool connected to your CRM, you can keep track of prospect engagements and get valuable insights. Furthermore, it allows you to personalise your real estate direct mail letters. Save Time And ResourcesAutomation enables you to get rid of many manual tasks that are painstakingly slow. For example, you can automate everything from personalising, printing, and mailing your real estate direct mail letters. This frees up your time and saves valuable resources, including a workforce that can now be redirected elsewhere. Social ProofSocial Proof is an essential part of all real estate direct mail campaign ideas. It is one of the best motivators for real estate clients. Although social proof is applicable for every industry, it is more vital in the real estate industry. Anyone who’s thinking about making a real estate purchase would be reassured to know that their agent has helped people in similar situations. Seeing that you have delivered positive results in the past will put your prospect’s mind at ease before making a high-value purchase like real estate. Social Proof For Pitching to SellersWhen using real estate direct mail marketing for pitching to real estate sellers, you need to focus on your successful sales history. In this case, you should highlight sales stories where you were able to sell properties above the market value. Social Proof For Pitching to BuyersHighlighting the same sales story you sent to your prospective sellers would be a recipe for disaster when targeting prospective buyers. Here, you should carefully choose social proof where you were able to sell properties to your clients at a price below the market value. Well-Timed OffersWe know that certain times of the year see more sales and leads for real estate agents and marketers than others. Usually, summer sees a huge number of real estate sales than any other time of the year. Direct mail is the perfect tool you can use to pitch seasonal offers to your real estate targets. Real Estate Direct Mail Marketing During SummerSummers regularly see a spike in real estate sales because most families tend to move to a new place during this time. Otherwise, can you imagine the nightmare of packing your kids and getting them enrolled in the middle of the academic year? Generally, the real estate sales pick up in March, and it keeps on increasing up until June. After June, the real estate sales tend to dip down slightly, only to be picked up again in August. However, the spike in August is a minor one as compared to the summer sales. Real Estate Direct Mail Marketing During Winter BreakLike in summer, many families also opt to move to a new place during the winter break to minimise the impact on the children. Hence, you can notice a significant spike in real estate sales starting from November. Real Estate Direct Mail Marketing During End of The YearAnother time of the year where you can see a spike in real estate sales is during the end of the year. However, the real estate sales during this time are not as big as those in summer or winter break. However, it is still worth your attention. Generally, people tend to move during this time because of tax-related or financial reasons. Ideal Time to Connect With ProspectsAs you can see, there are certain times of the year where the demand for real estate properties is higher than the others. However, that does not mean that you can sit ideally until the time comes. Real estate is different from usual products or services that see a seasonal demand. You need to ensure that you have connected with the prospects way before they intend to move to a new place. Therefore, you need to send real estate direct mail postcards or letters to your prospects in the months leading up to their move. It is essential to plan your real estate direct mail marketing ahead of time. Most real estate prospects tend to start planning for their move months before the actual move. So, you need to ensure that you are there for the prospects during their consideration stage. Only if you can stay on top of the prospects can you hope to monetise the seasonal demand for real estate properties. Building Long-Term RelationshipsWhen it comes to the real estate business, building and maintaining long-term relationships is of vital importance. People tend to move to a new place for work or family or better living standards all the time. So you need to monetise this by establishing a long-term relationship with your clients. Once you have established a long-term relationship with your real estate customer, they are bound to reach out to you every time they move. Furthermore, it is also likely that your long-term clients will suggest your real estate business to their friends and family. There is no better medium to build this kind of relationship with your clients than direct mail. Direct mail is personal, tangible. But, more importantly, it is capable of generating an emotional response from the recipient. As long as you have provided them with quality service, direct mail is all you need to use to stay on top of their mind. 5 Ways to Ensure Effective Real Estate Direct Mail MarketingReal estate direct mail marketing is hard, and there is no denying that fact. However, with the correct information and proper timing, you can ensure the best possible results. We have listed below five ways to ensure effective implementation of your real estate direct mail campaign ideas. 1. Take a Localised And Relevant ApproachGenerally, businesses of all kinds tend to take a fancy global approach to their marketing. Although it may work in most cases, that is not the case for real estate direct mail marketing. Unlike other products or services, the target audience here prefers a local expert for their needs. The real estate client wants to know how you could help people with similar requirements as theirs. Furthermore, it means that your prospects are looking for instances where you have sold homes within their locality. Therefore, you should consider including geographic information in your real estate direct mail letters. This way, you can quickly grab the recipient’s attention and establish your experience in the local real estate market. Use Real Images of The Property And LocalityYou should be careful when creating real estate direct mail postcards or letters that you should always use original images. You must not use unrelated stock images unless absolutely necessary. Do not make your prospects think that you have misled them with fake photos. Using attractive pictures of a specific property in a particular neighbourhood indicates that you have access to and knowledge of that locality. So, you should try to include images of the local attractions or amenities like a children’s park. Highlight Local EventsYour real estate marketing cards can highlight the popular local events that your target audience might enjoy. It will also help your prospects get a picture of the kind of lifestyle they can expect from that locality. Such small details can have a significant impact on your prospects. Therefore, you must make it a point to utilise them on your real estate direct mail letters. 2. Timing Your Real Estate Direct Mail MarketingWe have already discussed above that the summer and holiday seasons are the busiest time for real estate businesses. Perfectly timing your direct mail letter real estate gives you a significant advantage and helps boost the lead generation rate. You can use real estate direct mail postcards to wish a “Happy Holiday” to your prospects. It will show that you value your prospects. Furthermore, it also serves as a subtle reminder about your brand and the services it offers. However, it would be best to remember that the holidays are also a busy time for postal services like Royal Mail. Therefore, there is a chance that the postal mail you sent will take more time to reach its destination. So, you should consider this and send such postal mails earlier to ensure that they are delivered on time. 3. Use Resources That Prospects Can Hold OntoSometimes, the prospect tends to dispose of real estate marketing cards they receive even if they find the offer relevant. It may be accidental or intentional since the postcard serves no other purpose to the prospects. Delivering useful resources is one of the best real estate direct mail campaign ideas. The reason for this is that the prospects are more likely to hold onto them. However, you must first be willing to put your time and head into it. Identify and analyse the target audience and find something that they are interested in. The goal of sending resources to your target audience is to provide them with something of value that they are not likely to keep. That way, even if they are not currently interested in your service, they may change their mind in a year or so. Repeatedly seeing your brand will help you stay on top of the prospect’s mind. Send Game SchedulesOne of the popular resources used in real estate direct mail marketing is game schedules. You could send a game schedule of a popular sport such as football or cricket to your target audience. Try focusing on specific sporting events like “The Ashes” series or the FA Cup. 4. Create a Sense of UrgencyCreating a sense of urgency is a strategy that can boost the sales of any business, and real estate is no exception to this. Perhaps urgency works even better when employed in real estate than most other industries. The thing about real estate prospects is that they spend a great deal of time and money on a purchase. A real estate property is unlike any products or services that you can buy. It could be the home for a new family or working space for a dream business. Naturally, the real estate customer doesn’t want to pass up on a good opportunity. So, when you create an impression that their dream home could get sold to someone else, your clients are forced to take action. Use Phrases Like “Move-in Ready”Generating urgency in real estate buyers is easier than you might think. Even a simple phrase such as “move-in ready” can convey the message that the property intends to sell quickly. This alone is enough to generate urgency in a prospect who genuinely likes the property. As the prospect doesn’t want to let such an opportunity slip by them, they will likely take action and respond to your mail. 5. Pitch an Incredible OfferEven if all else fails, there is still one thing that can save the entire direct mail campaign real estate. And that one thing is the real estate offer you pitch to the prospects through direct mail. A good proposal is likely to deliver good results for your real estate direct mail campaign ideas. The offer you use in your real estate marketing cards doesn’t necessarily have to be monetary. The perfect real estate offer is dependent on the clients and their needs. So, even finding the right home in the right area where it is hard to find a property is considered an irresistible offer to the prospect. Discount on Down PaymentsThe biggest practical challenge that often stands in the way of a prospect making a real estate purchase is the down payment. Although most down payments start from 5%, it is not unusual to advise the buyers to put down higher down payments. A 10% or even 20% down payment can help the customer avoid costly mortgage payments when necessary. In addition, you can offer discounts to real estate down payments to encourage more prospects to respond to your real estate direct mail marketing. No Down paymentsRequiring no down payments from the real estate prospects is also a highly effective strategy to generate a response from the target audience. A property that requires no down payments is ideal for generating an immediate response from prospects. However, you need to ensure that the offer is highlighted in the direct mail, so the reader does not miss it. Furthermore, you can also include the monthly mortgage prices for the property that is affordable for the prospects. You should also try to ensure that the prospect is qualified for the given mortgage prices. Top 4 Real Estate Direct Mail Campaign IdeasWe have established the general guidelines that you should follow for effective real estate direct mail marketing. But, you need feasible real estate direct mail campaign ideas to effectively impact the reader. Below are some of the most effective strategies you can use in your real estate direct mail marketing campaign. #1 Handwritten Real Estate Direct Mail LettersOne of the most effective real estate direct mail campaign ideas is handwritten direct mail letters. Why is it so effective on real estate prospects? Well, the answer to that question is another question, and that is, “how would you feel to receive a handwritten letter?” Handwritten real estate direct mail letters are bound to make your prospect feel valued by your real estate business. This is because the prospects notice every detail of the mailer. It includes the envelope and even the ink on the envelope. Since almost all mailers are now printed, even the address written using an actual pen is enough to make it stand out. Furthermore, it makes the recipient feel special because no one writes personalised handwritten letters anymore. Challenges in Implementing Handwritten LettersDespite its hyper-personalised nature and ability to generate responses from the recipients, handwritten letters are not very practical. Unless you have a minimal list of prospects, you can not hope to implement handwritten notes for real estate direct mail marketing. However, real estate businesses can choose to narrow the prospects down to a dozen highly convertible ones. You can then send handwritten real estate direct mail letters to these select few and boost your chance of a conversion. #2 Real Estate Direct Mail PostcardsPostcards have always been one of the most effective direct mail marketing methods for real estate businesses. You can use real estate direct mail postcards to stay on top of the minds of your prospects. Furthermore, postcards use up very little paper and ink, making them relatively inexpensive. Apart from being economical, postcards can easily spell out your message to the prospects. As they have no envelopes, conveying the message becomes even easier. Additionally, you can also use pictures on postcards to showcase potential properties to the recipients. However, there are a few things that you should include in your postcard to ensure the best results, and these include the following:
Automate Your Real Estate Direct Mail PostcardsTo make the most of your real estate marketing cards, you need advanced automation capabilities. For example, with an advanced automation tool like PostGrid, you can personalise, print, and deliver your postal mails via the Royal Mail. Using an automated direct mail system enables you to save valuable time and resources. These resources can now be used on more critical business operations. Furthermore, PostGrid can verify whether an address is deliverable using the PAF (Postcode Address File) database. #3 Direct Mail NewsletterIf we are brutally honest, we would have to agree that newsletters are perhaps the most boring piece of mailer one can receive. But, it does not have to be like that, and it depends entirely on how you can innovatively use newsletters. When used correctly, newsletters can be beneficial for your business. A direct mail newsletter should look professional and be attractive enough to grab the recipient’s attention. What’s even more important is the title of your newsletter as it is the first thing the reader notices in it. Coming Up With a Title For Your NewsletterWhen trying to come up with a title for your newsletter, it is best to base it on an issue the recipient is facing. For example, sellers may find it hard to get the desired property because of the geographical location of their property. In this case, the title can be something like, “Is your location stopping you from getting the best property pricing?” Similarly, you can use the pain points of real estate buyers to formulate a relevant title for your newsletter. Things to Consider When Creating a NewsletterIt would be best to consider a few things before creating a newsletter for your real estate direct mail marketing. Not doing so is an easy way for your newsletter to end up in the waste bin. By considering the following points, you can ensure that your newsletter is relevant to the target audience.
By answering these questions, you can get a broad picture of what your newsletter should look like. #4 Gifts And KeepsakesGifts are a sure-shot way of making an impression on your prospects. Your prospects are unlikely to forget a tangible gift that is given to them. Furthermore, a tangible gift is something that the prospects can keep with them and, hence, a reminder for your brand. According to Corporate Communications: An International Journal, corporate gifts can play an essential role in strengthening your relationship with the customers. Furthermore, gifts and keepsakes promote goodwill, nurture new connections, and advertise your business. Timing is EverythingWhen sending gifts to your customers or prospects, timing is everything. The gift you send is meant to convey the message that you value the relationship with the customer. Hence, what really matters is that your gift is timed and appropriate for your prospects or clients. More often than not, it is the thought that counts and not the actual gift. Go For Inexpensive But Thoughtful GiftsUnlike what some of you might have thought, the gifts you send to your real estate prospects or clients do not have to be expensive. A research carried out by Stanford University’s Graduate School of Business confirmed that it’s the thought that counts and not the gift itself. Finding affordable gifts for your prospects/clients shouldn’t be so hard. However, finding an appropriate one may be more challenging than you might expect. Even something as simple as a birthday card along with some candies could help you connect and form a relationship with the audience. Pick a Direct Mail Appropriate GiftAnother challenge in sending gifts in real estate direct mail marketing is that it has to be appropriate for direct mail. It means that your gift can’t be too heavy or fragile. Sending heavy gifts is not a cost-effective way, and fragile ones can get messy for you and the recipient. Some of the most common gift items in real estate direct mail marketing include the following:
Automation For Streamlining Real Estate Direct Mail MarketingExecuting your real estate direct mail campaign ideas is not an easy task, and you need all the help you can get. However, direct mail automation tops the list of things that you need for streamlining your real estate direct mail campaign ideas. It would be best to employ powerful direct mail automation tools like PostGrid to streamline your direct mail operation. For example, using a tool like PostGrid enables you to personalise and print real estate direct mail letters easily. Additionally, tools such as PostGrid enables you to run address verification using Royal Mail’s official address database. As PostGrid also comes with GDPR, DPA (Data Protection Act) compliance, you can ensure that all your data is safe and secure. ConclusionReal estate direct mail marketing has come aeons ahead of what it once used to be. Today we have a highly competitive market for real estate all around the UK. Therefore, you need to have innovative real estate direct mail campaign ideas to succeed today. However, innovative ideas can only get you so far if you don’t have the tools to complement those ideas. Hence, you need advanced automation tools like PostGrid to ensure the execution of your real estate direct mail campaign ideas. Using a tool like PostGrid, you can automate the entire direct mail process. You can even schedule direct mails to be sent to your audience on a timely basis. Furthermore, you can also access its advanced address verification API to ensure the deliverability of your direct mail. Automated real estate direct mail marketing is more efficient and cost-effective. You can save valuable time and resources using a computerised solution like PostGrid. Therefore, it is high time to switch to an automated solution for your direct mail campaign real estate. The post Real Estate Direct Mail Marketing appeared first on PostGrid UK. Via https://www.postgrid.co.uk/real-estate-direct-mail-marketing/ |
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